{"id":2,"date":"2025-08-29T19:56:12","date_gmt":"2025-08-29T17:56:12","guid":{"rendered":"https:\/\/somoszendera.com\/mx-familiar\/?page_id=2"},"modified":"2026-05-15T11:15:00","modified_gmt":"2026-05-15T14:15:00","slug":"mexico-empresa-familiar","status":"publish","type":"page","link":"https:\/\/somoszendera.com\/mx-asesoria-empresa-familiar\/","title":{"rendered":"Mexico Empresa Familiar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c80964 e-flex e-con-boxed e-con e-parent\" data-id=\"4c80964\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ca257 elementor-widget elementor-widget-html\" data-id=\"75ca257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"es\">\r\n<head> \r\n<!-- Google Tag Manager -->\r\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-KB595SSJ');<\/script>\r\n<!-- End Google Tag Manager -->\r\n<meta charset=\"UTF-8\">\r\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n<title>Zendera | Consultor\u00eda para Empresas Familiares \u00b7 M\u00e9xico<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}\r\n:root{\r\n  --blue:#4A4ED6;--blue-dk:#3338B0;--blue-lt:#EEEEFF;\r\n  --dark:#111827;--mid:#1F2937;\r\n  --muted:#4B5563;\r\n  --light:#F9FAFB;--border:#E5E7EB;--white:#FFFFFF;--green:#059669;\r\n  --r:12px;--r-lg:20px;\r\n}\r\nhtml{scroll-behavior:smooth}\r\nbody{font-family:'DM Sans',sans-serif;font-size:16px;color:var(--dark);background:var(--white);line-height:1.65}\r\nh1,h2,h3,h4{font-family:'DM Sans',sans-serif;font-weight:800;line-height:1.15;letter-spacing:-0.02em}\r\nimg{max-width:100%;display:block}\r\na{text-decoration:none;color:inherit}\r\n\r\n\/* UTILS *\/\r\n.container{max-width:1100px;margin:0 auto;padding:0 24px}\r\n.container--sm{max-width:760px;margin:0 auto;padding:0 24px}\r\n.section{padding:72px 0}\r\n.section--gray{background:var(--light)}\r\n.section--dark{background:var(--dark);color:var(--white)}\r\n.section--blue{background:var(--blue);color:var(--white)}\r\n.tag{display:inline-block;font-size:12px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;color:var(--blue);background:var(--blue-lt);padding:5px 14px;border-radius:20px;margin-bottom:14px}\r\n.tag--white{color:rgba(255,255,255,0.9);background:rgba(255,255,255,0.18)}\r\n.btn{display:inline-block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:500;padding:14px 28px;border-radius:50px;border:none;cursor:pointer;transition:transform 0.15s,box-shadow 0.15s}\r\n.btn:hover{transform:translateY(-1px);box-shadow:0 6px 20px rgba(74,78,214,0.25)}\r\n.btn:active{transform:translateY(0)}\r\n.btn--primary{background:var(--blue);color:var(--white)}\r\n.btn--primary:hover{background:var(--blue-dk)}\r\n.btn--white{background:var(--white);color:var(--blue)}\r\n.btn--outline{background:transparent;color:var(--white);border:1.5px solid rgba(255,255,255,0.5)}\r\n.btn--outline:hover{background:rgba(255,255,255,0.1);box-shadow:none}\r\n.btn--lg{padding:17px 36px;font-size:16px}\r\n.btn--full{width:100%;text-align:center;display:block}\r\n\r\n@media(min-width:861px){.btn-mobile-only{display:none !important}}\r\n\r\n\/* NAV *\/\r\n.nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,0.96);backdrop-filter:blur(8px);border-bottom:1px solid var(--border);padding:14px 0}\r\n.nav__inner{display:flex;align-items:center;justify-content:space-between}\r\n.nav__logo{display:flex;align-items:center;gap:10px}\r\n\r\n\/* HERO - Ajuste a 480px para que HubSpot no apile las columnas *\/\r\n.hero{position:relative;overflow:hidden;background:linear-gradient(160deg,#0D0F3C 0%,#1B1E6E 50%,#2D2FA8 100%);color:var(--white);padding:40px 0 120px !important}\r\n.hero::after{content:'';position:absolute;bottom:-1px;left:0;right:0;height:60px;background:var(--white);clip-path:ellipse(55% 100% at 50% 100%)}\r\n.hero__grid{display:grid;grid-template-columns:1fr 480px;gap:40px;align-items:center}\r\n.hero__eyebrow{font-size:12px;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,0.85);margin-bottom:18px;font-weight:500}\r\n.hero h1{font-size:clamp(30px,4.5vw,50px);font-weight:800;line-height:1.08;margin-bottom:20px;color:var(--white);letter-spacing:-0.03em}\r\n.hero h1 em{color:#7B9FFF;font-style:normal}\r\n.hero__sub{font-size:17px;color:#FFFFFF;font-weight:400;margin-bottom:36px;max-width:460px;line-height:1.6}\r\n.hero__ctas{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:40px}\r\n.hero__trust{display:flex;gap:24px;flex-wrap:wrap}\r\n.hero__trust-item{display:flex;align-items:center;gap:8px;font-size:15px;color:#FFFFFF}\r\n\r\n\/* LOGOS HERO *\/\r\n.hero__logos{margin-top:32px;padding-top:28px;border-top:1px solid rgba(255,255,255,0.15)}\r\n.hero__logos-label{font-size:11px;letter-spacing:1.5px;text-transform:uppercase;color:rgba(255,255,255,0.45);margin-bottom:14px;font-weight:500}\r\n.hero__logos-img-row{display:flex;gap:10px;flex-wrap:wrap;align-items:center}\r\n.hero__logo-img{background:#FFFFFF;border-radius:8px;padding:0;width:80px;height:52px;display:flex;align-items:center;justify-content:center;overflow:hidden}\r\n.hero__logo-img img{width:72px;height:44px;object-fit:contain;object-position:center;}\r\n\r\n\/* FORM CARD *\/\r\n.hero__form-card{background:var(--white);border-radius:var(--r-lg);padding:20px 24px 16px;width:100%;color:var(--dark);box-shadow:0 24px 60px rgba(0,0,0,0.3)}\r\n.hero__form-card h3{font-size:20px;margin-bottom:6px;color:var(--dark);text-align:center}\r\n.hero__form-card .form-sub{font-size:13px;color:var(--muted);text-align:center;margin-bottom:12px}\r\n\r\n@media(max-width:860px){\r\n  .hero__grid{grid-template-columns:1fr}\r\n  .hero{padding:40px 0 80px !important}\r\n}\r\n\r\n\/* STATS *\/\r\n.stats{padding:0;margin-top:-2px}\r\n.stats__inner{display:flex;justify-content:center;gap:0;flex-wrap:wrap;border:1px solid var(--border);border-radius:var(--r-lg);overflow:hidden;box-shadow:0 4px 20px rgba(0,0,0,0.06)}\r\n.stat{flex:1;min-width:150px;text-align:center;padding:28px 20px;border-right:1px solid var(--border)}\r\n.stat:last-child{border-right:none}\r\n.stat__num{font-size:36px;font-weight:800;color:var(--blue);display:block;line-height:1;margin-bottom:6px;letter-spacing:-0.03em}\r\n.stat__label{font-size:13px;color:var(--muted)}\r\n\r\n\/* DOLOR *\/\r\n.pain__intro{text-align:center;max-width:600px;margin:0 auto 48px}\r\n.pain__intro h2{font-size:clamp(26px,4vw,38px);margin-bottom:12px}\r\n.pain__intro p{color:var(--muted);font-size:16px}\r\n.pain__grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:16px}\r\n.pain__item{border-radius:var(--r);padding:22px 20px;display:flex;gap:14px;align-items:flex-start;transition:box-shadow 0.2s,transform 0.2s;border:1px solid transparent}\r\n.pain__item:nth-child(1){background:#EEF0FD;border-color:#C8CCF5}\r\n.pain__item:nth-child(2){background:#EEF7EE;border-color:#C2DFC2}\r\n.pain__item:nth-child(3){background:#FEF6EC;border-color:#F5D9A8}\r\n.pain__item:nth-child(4){background:#F5EFFE;border-color:#D9CCFA}\r\n.pain__item:nth-child(5){background:#FEF0F0;border-color:#F5CCCC}\r\n.pain__item:nth-child(6){background:#EAF5FB;border-color:#B8DCEE}\r\n.pain__item:hover{box-shadow:0 6px 20px rgba(0,0,0,0.1);transform:translateY(-2px)}\r\n.pain__icon{width:28px;height:28px;border-radius:8px;background:rgba(255,255,255,0.7);display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:2px}\r\n.pain__icon svg{width:15px;height:15px}\r\n.pain__text{font-size:15px;color:var(--dark);line-height:1.5}\r\n.pain__text strong{color:var(--blue-dk);font-weight:800}\r\n.pain__conclusion{text-align:center;margin-top:48px;background:linear-gradient(135deg,#0D0F3C,#3338B0);border-radius:var(--r-lg);padding:40px 32px;color:var(--white)}\r\n.pain__conclusion h3{font-size:clamp(20px,3vw,28px);margin-bottom:20px;font-weight:800;color:var(--white)}\r\n\r\n\/* SERVICIOS *\/\r\n.services__intro{text-align:center;max-width:600px;margin:0 auto 48px}\r\n.services__intro h2{font-size:clamp(26px,4vw,38px);margin-bottom:12px}\r\n.services__grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:20px}\r\n.service-card{background:var(--white);border:1px solid var(--border);border-radius:var(--r-lg);padding:28px 24px;transition:transform 0.2s,box-shadow 0.2s}\r\n.service-card:hover{transform:translateY(-4px);box-shadow:0 12px 32px rgba(74,78,214,0.12)}\r\n.service-card__icon{width:52px;height:52px;background:var(--blue-lt);border-radius:14px;display:flex;align-items:center;justify-content:center;margin-bottom:18px}\r\n.service-card__icon svg{width:26px;height:26px;stroke:var(--blue);fill:none;stroke-width:1.8}\r\n.service-card h3{font-size:17px;margin-bottom:10px;color:var(--dark)}\r\n.service-card ul{list-style:none;padding:0}\r\n.service-card ul li{font-size:13px;color:var(--muted);padding:6px 0;border-bottom:1px solid var(--border);display:flex;gap:8px;align-items:flex-start}\r\n.service-card ul li:last-child{border-bottom:none}\r\n.service-card ul li::before{content:'';width:5px;height:5px;border-radius:50%;background:var(--blue);flex-shrink:0;margin-top:7px}\r\n\r\n\/* PROCESO *\/\r\n.process__intro{text-align:center;max-width:960px;margin:0 auto 32px}\r\n.process__intro h2{font-size:clamp(26px,4vw,38px);margin-bottom:12px;color:#FFFFFF}\r\n.process__intro p{color:#FFFFFF;font-size:16px;margin:0 20px 48px;line-height:1.6}\r\n.process__steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;position:relative;z-index:1}\r\n.process__steps::before{content:'';position:absolute;top:32px;left:calc(16.66% + 16px);right:calc(16.66% + 16px);height:1px;background:rgba(255,255,255,0.3);z-index:-1}\r\n.process__step{text-align:center;padding:0 16px;position:relative}\r\n.process__num{width:64px;height:64px;border-radius:50%;background:var(--blue);border:1.5px solid rgba(255,255,255,0.6);display:flex;align-items:center;justify-content:center;margin:0 auto 20px;font-size:24px;font-weight:800;color:#FFFFFF;box-shadow:0 0 0 8px var(--blue)}\r\n.process__step h3{font-size:17px;color:#FFFFFF;margin-bottom:10px}\r\n.process__step p{font-size:14px;color:#FFFFFF;opacity:0.95;line-height:1.6}\r\n\r\n@media(max-width:700px){\r\n  .process__steps{grid-template-columns:1fr;gap:32px}\r\n  .process__steps::before{display:none}\r\n  .process__num{box-shadow:none}\r\n}\r\n\r\n\/* LOGOS INSTITUCIONES *\/\r\n.logos__intro{text-align:center;max-width:600px;margin:0 auto 40px}\r\n.logos__intro h2{font-size:clamp(22px,3vw,32px);margin-bottom:10px}\r\n.logos__intro p{color:var(--muted);font-size:15px}\r\n.logos__grid{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;align-items:stretch}\r\n.logo-cell{background:var(--white);border:1px solid var(--border);border-radius:var(--r);height:100px;width:160px;flex:none;display:flex;align-items:center;justify-content:center;padding:10px 14px;transition:border-color 0.2s,box-shadow 0.2s;overflow:hidden}\r\n.logo-cell:hover{border-color:#C8CCF5;box-shadow:0 4px 14px rgba(74,78,214,0.08)}\r\n.logo-cell img{width:120px;height:56px;object-fit:contain;object-position:center;transition:transform 0.2s;display:block}\r\n.logo-cell:hover img{transform:scale(1.04)}\r\n\r\n\/* PRESENCIA EN M\u00c9XICO - CARRUSEL *\/\r\n.presencia-wrap{margin-top:48px;padding-top:36px;border-top:1px solid var(--border)}\r\n.presencia-header{text-align:center;max-width:680px;margin:0 auto 28px}\r\n.presencia-title{font-size:clamp(20px,3vw,28px);font-weight:800;color:var(--dark);margin-bottom:12px;letter-spacing:-0.02em}\r\n.presencia-sub{font-size:15px;color:var(--muted);line-height:1.7}\r\n.carousel-wrap{position:relative;overflow:hidden;border-radius:var(--r-lg);background:var(--dark)}\r\n.carousel-track{display:flex;transition:transform 0.45s cubic-bezier(0.4,0,0.2,1)}\r\n.carousel-slide{flex:0 0 33.333%;height:240px;overflow:hidden;padding:0 3px}\r\n.carousel-slide img{width:100%;height:100%;object-fit:cover;object-position:center top;display:block;border-radius:6px}\r\n@media(max-width:600px){\r\n  .carousel-slide{flex:0 0 100%;padding:0}\r\n  .carousel-slide img{border-radius:0}\r\n}\r\n.carousel-btn{position:absolute;top:50%;transform:translateY(-50%);width:32px;height:32px;min-width:32px;min-height:32px;background:rgba(0,0,0,0.3);border:1.5px solid rgba(255,255,255,0.6);border-radius:50% !important;cursor:pointer;display:flex;align-items:center;justify-content:center;z-index:10;transition:background 0.15s;padding:0;line-height:1}\r\n.carousel-btn:hover{background:rgba(0,0,0,0.55);border-color:#fff}\r\n.carousel-btn svg{stroke:#fff;flex-shrink:0;display:block}\r\n.carousel-btn--prev{left:12px}\r\n.carousel-btn--next{right:12px}\r\n.carousel-dots{position:absolute;bottom:14px;left:50%;transform:translateX(-50%);display:flex;gap:7px}\r\n.carousel-dot{width:8px;height:8px;border-radius:50%;background:rgba(255,255,255,0.45);border:none;cursor:pointer;padding:0;transition:background 0.2s,transform 0.2s}\r\n.carousel-dot.active{background:#fff;transform:scale(1.2)}\r\n\r\n\/* CASOS *\/\r\n.casos__intro{text-align:center;max-width:700px;margin:0 auto}\r\n.casos__intro h2{font-size:clamp(26px,4vw,40px);margin-bottom:14px;color:#FFFFFF}\r\n.casos__intro p{font-size:16px;color:#FFFFFF;opacity:0.85;margin-bottom:48px}\r\n.casos-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:24px}\r\n.caso-card{background:rgba(255,255,255,0.09);border:1px solid rgba(255,255,255,0.18);border-radius:var(--r-lg);padding:30px;transition:transform 0.2s,border-color 0.2s}\r\n.caso-card:hover{transform:translateY(-4px);border-color:rgba(255,255,255,0.25)}\r\n.caso-tag{font-size:11px;font-weight:700;color:rgba(255,255,255,0.6);letter-spacing:1.5px;text-transform:uppercase;margin-bottom:18px}\r\n.caso-quote{font-size:15px;color:#FFFFFF;line-height:1.7;font-style:italic;margin-bottom:22px;border-left:3px solid rgba(123,159,255,0.7);padding-left:16px}\r\n.caso-resultado{background:rgba(74,78,214,0.35);border-radius:8px;padding:14px 18px;border:1px solid rgba(100,110,255,0.5)}\r\n.caso-resultado__label{font-size:11px;font-weight:700;color:#7B9FFF;letter-spacing:1px;text-transform:uppercase;margin-bottom:6px}\r\n.caso-resultado__text{font-size:13px;color:rgba(255,255,255,0.85);line-height:1.6}\r\n\r\n\/* ABOUT *\/\r\n.about-card{max-width:1000px;margin:0 auto;background:#F9FAFB;border-radius:var(--r-lg);overflow:hidden;box-shadow:0 15px 40px rgba(0,0,0,0.08);border:1px solid var(--border)}\r\n.about-card__image{width:100%;height:340px;background:linear-gradient(135deg,#1B1E6E,#2D2FA8);display:flex;align-items:center;justify-content:center}\r\n.about-team{display:flex;gap:24px;padding:0 40px;justify-content:center}\r\n.about-card__body{padding:56px 48px}\r\n.about-card__header{text-align:center;max-width:800px;margin:0 auto 48px}\r\n.about-card__header h2{font-size:clamp(24px,3.5vw,34px);margin-bottom:14px;color:var(--dark)}\r\n.about-card__header p{font-size:16px;color:var(--mid);line-height:1.65}\r\n.about-card__bullets{display:grid;grid-template-columns:1fr 1fr;gap:28px 40px;list-style:none;padding:0;margin:0 auto 48px;max-width:850px}\r\n.about-card__bullet{display:flex;gap:14px;align-items:flex-start}\r\n.about-card__icon{width:22px;height:22px;border-radius:50%;background:var(--blue-lt);display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:3px}\r\n.about-card__icon svg{width:11px;height:11px;stroke:var(--blue);stroke-width:3;fill:none}\r\n.about-card__text span{font-size:15px;color:var(--dark);font-weight:500;line-height:1.5;display:block}\r\n.about-card__action{text-align:center}\r\n\r\n\/* CTA FINAL *\/\r\n.cta-final{text-align:center;max-width:620px;margin:0 auto}\r\n.cta-final h2{font-size:clamp(26px,4vw,40px);margin-bottom:14px}\r\n.cta-final p{font-size:17px;color:var(--muted);margin-bottom:32px}\r\n\r\n\/* FORM FINAL *\/\r\n.bottom-form{background:var(--white);border:1px solid var(--border);border-radius:var(--r-lg);padding:40px;max-width:900px;margin:40px auto 0;box-shadow:0 12px 40px rgba(0,0,0,0.08)}\r\n\r\n\/* FOOTER *\/\r\n.footer{background:var(--dark);color:#FFFFFF;padding:32px 0;text-align:center;font-size:14px}\r\n.footer p{color:#FFFFFF;opacity:0.8;margin:0}\r\n\r\n\/* STICKY MOBILE *\/\r\n.sticky-bar{display:none;position:fixed;bottom:0;left:0;right:0;background:rgba(255,255,255,0.97);backdrop-filter:blur(10px);border-top:1px solid var(--border);padding:12px 20px;z-index:200;box-shadow:0 -4px 20px rgba(0,0,0,0.08)}\r\n@media(max-width:860px){\r\n  .nav .btn{display:none !important}\r\n  .sticky-bar{display:flex;justify-content:center}\r\n  .sticky-bar .btn{width:100%;text-align:center}\r\n  body{padding-bottom:72px}\r\n}\r\n\r\n\/* === HUBSPOT FORM OVERRIDE COMPRIMIDO === *\/\r\n.hs-form-frame { width: 100% !important; }\r\n.hs-form fieldset { max-width: 100% !important; }\r\n.hs-form .hs-form-field { margin-bottom: 8px !important; }\r\n.hs-form .hs-input { padding: 8px 12px !important; margin-bottom: 0px !important; }\r\n\/* --- \u00daNICAMENTE ARREGLO PARA M\u00d3VIL --- *\/\r\n@media (max-width: 768px) {\r\n  \/* 1. Arreglo de Qui\u00e9nes Somos (Fotos apiladas) *\/\r\n  .about-grid {\r\n    display: flex !important;\r\n    flex-direction: column !important;\r\n    gap: 20px !important;\r\n  }\r\n  .about-card {\r\n    width: 100% !important;\r\n    max-width: 100% !important;\r\n    flex: none !important;\r\n  }\r\n  .about-card img {\r\n    height: auto !important;\r\n    aspect-ratio: 1\/1; \/* Mantiene la foto cuadrada y proporcional *\/\r\n  }\r\n\r\n  \/* 2. Arreglo de Formularios (Ancho completo) *\/\r\n  .hero-form-box, .hero-form, .contact-card {\r\n    width: 100% !important;\r\n    max-width: 100% !important;\r\n    padding: 20px 15px !important;\r\n    margin-left: 0 !important;\r\n    margin-right: 0 !important;\r\n  }\r\n\r\n  \/* Evita que el texto de los inputs se vea cortado *\/\r\n  input, select, textarea {\r\n    font-size: 16px !important; \r\n    width: 100% !important;\r\n  }\r\n\r\n  \/* Ajuste de Hero para que no se vea amontonado *\/\r\n  .hero-flex {\r\n    flex-direction: column !important;\r\n    text-align: center !important;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n\r\n<\/head>\r\n<body>\r\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-KB595SSJ\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\r\n<nav class=\"nav\">\r\n  <div class=\"container\">\r\n    <div class=\"nav__inner\">\r\n      <div class=\"nav__logo\">\r\n        <img decoding=\"async\" src=\"https:\/\/somoszendera.com\/ar-pymes-2\/wp-content\/uploads\/sites\/11\/2026\/04\/Logo_Zendera_Transicion-01-scaled.png\" alt=\"Zendera\" style=\"height:58px;width:auto;display:block\">\r\n      <\/div>\r\n      <a href=\"#formulario-final\" class=\"btn btn--primary\">Agendar diagn\u00f3stico<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/nav>\r\n\r\n<section class=\"hero\">\r\n  <div class=\"container\">\r\n    <div class=\"hero__grid\">\r\n      <div class=\"hero__content\">\r\n        <div class=\"hero__eyebrow\">Asesor\u00eda para Empresas Familiares \u00b7 M\u00e9xico<\/div>\r\n        <h1>Su empresa es su legado.\r\n<em>Estructure su empresa familiar para trascender y crecer.<\/em><\/h1>\r\n        <p class=\"hero__sub\">Consultor\u00eda especializada para fundadores en M\u00e9xico.\r\nImplementamos el orden directivo y patrimonial que su negocio necesita para operar de forma rentable y sin depender 100% de usted.<\/p>\r\n        <div class=\"hero__ctas\">\r\n          <a href=\"#formulario-final\" class=\"btn btn--white btn--lg btn-mobile-only\">Solicitar diagn\u00f3stico inicial<\/a>\r\n          <a href=\"#proceso\" class=\"btn btn--outline btn--lg\">\u00bfC\u00f3mo trabajamos?<\/a>\r\n        <\/div>\r\n        <div class=\"hero__trust\">\r\n          <span class=\"hero__trust-item\">\r\n           \r\n <svg width=\"18\" height=\"18\" fill=\"none\" viewBox=\"0 0 24 24\"><path stroke=\"#7B9FFF\" stroke-width=\"2\" stroke-linecap=\"round\" d=\"M9 12l2 2 4-4m6 2a9 9 0 11-18 0 9 9 0 0118 0z\"\/><\/svg>\r\n            Diagn\u00f3stico sin compromiso\r\n          <\/span>\r\n          <span class=\"hero__trust-item\">\r\n            <svg width=\"18\" height=\"18\" fill=\"none\" viewBox=\"0 0 24 24\"><path stroke=\"#7B9FFF\" stroke-width=\"2\" stroke-linecap=\"round\" d=\"M9 12l2 2 4-4m6 2a9 9 0 11-18 0 9 9 0 0118 0z\"\/><\/svg>\r\n    \r\n        Estricta confidencialidad\r\n          <\/span>\r\n        <\/div>\r\n        \r\n        <div class=\"hero__logos\">\r\n          <div class=\"hero__logos-label\">Colaboraci\u00f3n institucional con:<\/div>\r\n          <div class=\"hero__logos-img-row\">\r\n            <div class=\"hero__logo-img\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/caintra.png\" alt=\"CAINTRA NL\"><\/div>\r\n            <div class=\"hero__logo-img\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/coparmex.png\" alt=\"COPARMEX NL\"><\/div>\r\n            <div class=\"hero__logo-img\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/egade.png\" alt=\"EGADE Tec MTY\"><\/div>\r\n                        <div class=\"hero__logo-img\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/uanl.png\" alt=\"UANL\"><\/div>\r\n            <div class=\"hero__logo-img\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/udem.png\" alt=\"UDEM\"><\/div>\r\n            <div class=\"hero__logo-img\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/uerre.png\" alt=\"U-ERRE\"><\/div>\r\n          <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n      <div class=\"hero__form-card\">\r\n        <h3>Solicite un diagn\u00f3stico inicial<\/h3>\r\n        <p class=\"form-sub\">Evaluaci\u00f3n confidencial.\r\nRespuesta en menos de 24 horas h\u00e1biles.<\/p>\r\n        \r\n        <script>\r\n          hbspt.forms.create({\r\n            region: \"na1\",\r\n            portalId: \"6547601\",\r\n            formId: \"1c0789a2-0871-4f0f-ab4c-30c5b23513b8\",\r\n            css: \"body { font-family: 'DM Sans', sans-serif; } .hs-form-field { margin-bottom: 8px !important; } .hs-input { padding: 8px 12px !important; border: 1.5px solid #E5E7EB !important; border-radius: 8px !important; width: 100% !important; box-sizing: border-box !important; } label { font-size: 12px !important; font-weight: bold !important; color: #1F2937 !important; margin-bottom: 4px !important; display: block !important; } .actions { margin-top: 10px !important; padding: 0 !important; } input[type='submit'] { padding: 14px 28px !important; border-radius: 50px !important; background: #4A4ED6 !important; border: none !important; color: white !important; font-weight: bold !important; font-size: 15px !important; cursor: pointer !important; width: 100% !important; } input[type='submit']:hover { background: #3338B0 !important; }\"\r\n          });\r\n        <\/script>\r\n\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"stats section\">\r\n  <div class=\"container--sm\">\r\n    <div class=\"stats__inner\">\r\n      <div class=\"stat\">\r\n        <span class=\"stat__num\">+40<\/span>\r\n        <span class=\"stat__label\">A\u00f1os de trayectoria<\/span>\r\n      <\/div>\r\n      <div class=\"stat\">\r\n  \r\n      <span class=\"stat__num\">+700<\/span>\r\n        <span class=\"stat__label\">Familias empresarias acompa\u00f1adas<\/span>\r\n      <\/div>\r\n      <div class=\"stat\">\r\n        <span class=\"stat__num\">3<\/span>\r\n        <span class=\"stat__label\">Generaciones de consultores<\/span>\r\n      <\/div>\r\n      <div class=\"stat\">\r\n        <span class=\"stat__num\">5<\/span>\r\n        <span class=\"stat__label\">Libros publicados<\/span>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n<section class=\"section section--gray\">\r\n  <div \r\nclass=\"container\">\r\n    <div class=\"pain__intro\" style=\"text-align:center; max-width:700px; margin:0 auto 48px;\">\r\n      <span class=\"tag\">S\u00cdNTOMAS DE CRECIMIENTO<\/span>\r\n      <h2>Desaf\u00edos estructurales frecuentes en la empresa familiar<\/h2>\r\n      <p>Llega un punto en que el negocio crece m\u00e1s r\u00e1pido que su estructura operativa.\r\nEstos escenarios son la se\u00f1al m\u00e1s clara de que la empresa est\u00e1 lista para evolucionar hacia una gesti\u00f3n institucional.<\/p>\r\n    <\/div>\r\n    \r\n    <div class=\"pain__grid\">\r\n      <div class=\"pain__item\">\r\n        <div class=\"pain__icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#4A4ED6\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div>\r\n        <p class=\"pain__text\"><strong>Transici\u00f3n e integraci\u00f3n familiar:<\/strong> La incorporaci\u00f3n de nuevas \r\ngeneraciones demanda reglas claras para evitar que la din\u00e1mica afectiva interfiera con la eficiencia operativa del negocio.<\/p>\r\n      <\/div>\r\n      <div class=\"pain__item\">\r\n        <div class=\"pain__icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#059669\" stroke-width=\"2\" stroke-linecap=\"round\"><line x1=\"12\" y1=\"1\" x2=\"12\" y2=\"23\"\/><path d=\"M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6\"\/><\/svg><\/div>\r\n        <p class=\"pain__text\"><strong>Erosi\u00f3n de m\u00e1rgenes y utilidad:<\/strong> El negocio crece en volumen de ventas, pero la rentabilidad disminuye.\r\nLos estados financieros no revelan con claridad la causa ra\u00edz de las fugas de capital.<\/p>\r\n      <\/div>\r\n      <div class=\"pain__item\">\r\n        <div class=\"pain__icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#B45309\" stroke-width=\"2\" stroke-linecap=\"round\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\"\/><\/svg><\/div>\r\n        <p class=\"pain__text\"><strong>Ambig\u00fcedad en la toma de decisiones:<\/strong>  La falta de roles y responsabilidades claras genera fricciones innecesarias entre los socios y el equipo directivo.<\/p>\r\n      <\/div>\r\n  \r\n    <div class=\"pain__item\">\r\n        <div class=\"pain__icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#6B21A8\" stroke-width=\"2\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/div>\r\n        <p class=\"pain__text\"><strong>Concentraci\u00f3n de mando y operatividad:<\/strong> La organizaci\u00f3n carece de procesos aut\u00f3nomos, lo que obliga al fundador a intervenir en decisiones cr\u00edticas, limitando la escalabilidad del negocio.<\/p>\r\n      <\/div>\r\n      <div class=\"pain__item\">\r\n        <div class=\"pain__icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#B91C1C\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M9 17V7m0 10a2 2 \r\n0 01-2 2H5a2 2 0 01-2-2V7a2 2 0 012-2h2a2 2 0 012 2m0 10a2 2 0 002 2h2a2 2 0 002-2M9 7a2 2 0 012-2h2a2 2 0 012 2m0 10V7\"\/><\/svg><\/div>\r\n        <p class=\"pain__text\"><strong>Desalineaci\u00f3n de objetivos estrat\u00e9gicos:<\/strong> Las prioridades de los miembros de la familia comienzan a divergir, restando agilidad competitiva a la empresa frente a los nuevos retos del mercado.<\/p>\r\n      <\/div>\r\n      <div class=\"pain__item\">\r\n  <div class=\"pain__icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0369A1\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\/><\/svg><\/div>\r\n  \r\n<p class=\"pain__text\"><strong>Necesidad de institucionalizaci\u00f3n:<\/strong> El esquema de reglas actual resulta insuficiente para la complejidad del negocio, requiriendo un marco institucional y operativo que brinde certidumbre a largo plazo.<\/p>\r\n<\/div>\r\n    <\/div>\r\n    \r\n    <div class=\"pain__conclusion\">\r\n      <h3>Su visi\u00f3n construy\u00f3 la empresa.<br>Nuestra metodolog\u00eda asegura su trascendencia.<\/h3>\r\n      <a href=\"#formulario-final\" class=\"btn btn--white btn--lg\">Solicitar una junta de diagn\u00f3stico<\/a>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"section\" id=\"metodologia\">\r\n  <div class=\"container\">\r\n    <div class=\"services__intro\" style=\"text-align:center; max-width:700px; margin:0 auto 48px;\">\r\n      <span class=\"tag\">Nuestra metodolog\u00eda<\/span>\r\n      <h2>Pilares de la continuidad y el legado<\/h2>\r\n      <p style=\"color:var(--muted);font-size:16px\">Dise\u00f1amos estructuras corporativas y acuerdos familiares adaptados a la madurez de cada organizaci\u00f3n, con un enfoque pr\u00e1ctico y orientado a resultados.<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"services__grid\">\r\n      <div class=\"service-card\">\r\n        <div class=\"service-card__icon\">\r\n          <svg viewBox=\"0 0 24 24\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 \r\n4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Claridad en roles y gobierno familiar<\/h3>\r\n        <ul>\r\n          <li>Definici\u00f3n de responsabilidades y toma de decisiones<\/li>\r\n          <li>Bases y consenso para el Protocolo Familiar<\/li>\r\n          <li>Consejo de administraci\u00f3n familiar b\u00e1sico<\/li>\r\n        \r\n<\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"service-card\">\r\n        <div class=\"service-card__icon\">\r\n          <svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"1\" x2=\"12\" y2=\"23\"\/><path d=\"M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Rentabilidad y gesti\u00f3n financiera<\/h3>\r\n        <ul>\r\n          <li>Identificaci\u00f3n y control de costos ocultos<\/li>\r\n    \r\n      <li>Tableros de gesti\u00f3n con indicadores clave (KPIs)<\/li>\r\n          <li>Optimizaci\u00f3n de m\u00e1rgenes y utilidad neta<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"service-card\">\r\n        <div class=\"service-card__icon\">\r\n          <svg viewBox=\"0 0 24 24\"><rect x=\"9\" y=\"2\" width=\"6\" height=\"4\" rx=\"1\"\/><rect x=\"2\" y=\"18\" width=\"6\" height=\"4\" rx=\"1\"\/><rect x=\"9\" y=\"18\" width=\"6\" height=\"4\" rx=\"1\"\/><rect x=\"16\" y=\"18\" width=\"6\" height=\"4\" rx=\"1\"\/><path d=\"M12 6v4m0 0H5v8m7-8v8m7-8v8\"\/><\/svg>\r\n      \r\n  <\/div>\r\n        <h3>Transici\u00f3n generacional ordenada<\/h3>\r\n        <ul>\r\n          <li>Integraci\u00f3n de la siguiente generaci\u00f3n al negocio<\/li>\r\n          <li>Proceso de delegaci\u00f3n y retiro del fundador<\/li>\r\n          <li>Continuidad del patrimonio y la visi\u00f3n empresarial<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"service-card\">\r\n        <div class=\"service-card__icon\">\r\n  \r\n        <svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><path d=\"M16.24 7.76l-2.83 5.66-5.66 2.83 2.83-5.66z\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Estrategia y profesionalizaci\u00f3n directiva<\/h3>\r\n        <ul>\r\n          <li>Juntas directivas efectivas y din\u00e1micas<\/li>\r\n          <li>Profesionalizaci\u00f3n de los mandos medios<\/li>\r\n          <li>Hoja de ruta estrat\u00e9gica para el crecimiento<\/li>\r\n      \r\n  <\/ul>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n  \r\n<section class=\"section section--blue\" id=\"proceso\">\r\n  <div class=\"container\">\r\n    <div class=\"process__intro\">\r\n      <span class=\"tag tag--white\">Nuestro proceso<\/span>\r\n      <h2>\u00bfC\u00f3mo es nuestro proceso de trabajo?<\/h2>\r\n      <p>El primer paso no es ejecutar, es entender.\r\nNuestro proceso de intervenci\u00f3n inicial est\u00e1 estructurado para brindarle claridad diagn\u00f3stica desde la primera interacci\u00f3n, garantizando que abordemos los problemas reales de su organizaci\u00f3n.<\/p>\r\n    <\/div>\r\n    <div class=\"process__steps\">\r\n      <div class=\"process__step\">\r\n        <div class=\"process__num\">1<\/div>\r\n        <h3>Primera Conversaci\u00f3n<\/h3>\r\n        <p>Necesaria para entender la estructura actual de la empresa y la familia, asegurando que se le asigne al especialista adecuado para el caso.<\/p>\r\n      <\/div>\r\n      <div class=\"process__step\">\r\n \r\n       <div class=\"process__num\">2<\/div>\r\n        <h3>Diagn\u00f3stico profundo<\/h3>\r\n        <p>Junta estructurada con un asesor para entender en detalle la situacion, los conflictos de fondo  y las necesidades concretas tanto del negocio como de la familia.<\/p>\r\n      <\/div>\r\n      <div class=\"process__step\">\r\n        <div class=\"process__num\">3<\/div>\r\n        <h3>Estrategia personalizada<\/h3>\r\n        <p>Presentaci\u00f3n de un plan de trabajo dise\u00f1ado a medida que \r\nincluye objetivos cuantificables, tiempos, y etapas de implementaci\u00f3n<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <div style=\"text-align:center;margin-top:48px\">\r\n      <a href=\"#formulario-final\" class=\"btn btn--white btn--lg\">Comenzar el proceso<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"section section--gray\">\r\n  <div class=\"container\">\r\n    <div class=\"logos__intro\">\r\n      <span class=\"tag\">Empresas que confiaron en nosotros<\/span>\r\n      <h2>M\u00e1s de 700 organizaciones acompa\u00f1adas en M\u00e9xico y Am\u00e9rica Latina<\/h2>\r\n    <\/div>\r\n    <div class=\"logos__grid\" id=\"clientes-grid\">\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/1.png\" alt=\"Cliente 1\"><\/div>\r\n   \r\n   <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/2.png\" alt=\"Cliente 2\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/3.png\" alt=\"Cliente 3\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/4.png\" alt=\"Cliente 4\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/5.png\" alt=\"Cliente 5\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/6.png\" alt=\"Cliente 6\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/7.png\" alt=\"Cliente 7\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/8.png\" alt=\"Cliente 8\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/9.png\" alt=\"Cliente 9\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/10.png\" alt=\"Cliente 10\"><\/div>\r\n      <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/11.png\" alt=\"Cliente 11\"><\/div>\r\n   \r\n   <div class=\"logo-cell\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/12.png\" alt=\"Cliente 12\"><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"presencia-wrap\">\r\n      <div class=\"presencia-header\">\r\n        <h3 class=\"presencia-title\">Nuestra presencia y reconocimiento en M\u00e9xico<\/h3>\r\n        <p class=\"presencia-sub\"><strong>Mart\u00edn Quir\u00f3s y Hern\u00e1n de la Riva,<\/strong> Socios de Zendera, dictan conferencias, participan en foros empresariales y son referentes en medios especializados en empresa familiar y pyme en M\u00e9xico y Am\u00e9rica Latina.\r\nSon columnistas habituales en <strong>Vanguardia<\/strong>, el diario l\u00edder en el norte de M\u00e9xico.<\/p>\r\n      <\/div>\r\n      <div class=\"carousel-wrap\">\r\n        <div class=\"carousel-track\" id=\"carouselTrack\">\r\n          <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-1.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n          <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-2.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n          <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-3.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n          <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-4.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n         \r\n <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-5.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n          <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-6.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n          <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-7.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n          <div class=\"carousel-slide\"><img decoding=\"async\" src=\"https:\/\/somoszendera.com\/mx-familiar\/wp-content\/uploads\/sites\/13\/2026\/05\/Zendera-mexico-8.png\" alt=\"Zendera M\u00e9xico\"><\/div>\r\n        <\/div>\r\n        <button class=\"carousel-btn carousel-btn--prev\" onclick=\"moveCarousel(-1)\" aria-label=\"Anterior\">\r\n          <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"><path d=\"M15 18l-6-6 6-6\"\/><\/svg>\r\n        <\/button>\r\n  \r\n      <button class=\"carousel-btn carousel-btn--next\" onclick=\"moveCarousel(1)\" aria-label=\"Siguiente\">\r\n          <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\r\n        <\/button>\r\n        <div class=\"carousel-dots\" id=\"carouselDots\"><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"section\" style=\"background:#1a1f4e\" id=\"casos\">\r\n  <div class=\"container\">\r\n    <div class=\"casos__intro\">\r\n      <span class=\"tag tag--white\">Casos de \u00e9xito<\/span>\r\n      <h2>Soluciones corporativas en escenarios reales<\/h2>\r\n      <p>Trabajamos \r\ncon estricta confidencialidad. Estos casos son reales, compartidos con permiso y sin identificar las empresas.<\/p>\r\n    <\/div>\r\n    <div class=\"casos-grid\">\r\n      <div class=\"caso-card\">\r\n        <div class=\"caso-tag\">Manufactura \u00b7 Zona metropolitana MTY \u00b7 80 colaboradores<\/div>\r\n        <p class=\"caso-quote\">\"El fundador hab\u00eda incorporado a sus dos hijos a la operaci\u00f3n. Los tres quer\u00edan lo mejor para la empresa, pero nadie sab\u00eda a qui\u00e9n reportar. La mesa familiar se hab\u00eda convertido en una extensi\u00f3n de las discusiones del trabajo.\"<\/p>\r\n       \r\n <div class=\"caso-resultado\">\r\n          <div class=\"caso-resultado__label\">Resultado del proceso<\/div>\r\n          <div class=\"caso-resultado__text\">Esquema de roles claro para los tres, consejo familiar b\u00e1sico y mecanismo de decisiones que separ\u00f3 la empresa de la familia.\r\nEl fundador pudo dar un paso atr\u00e1s. Los hijos lideran \u00e1reas propias con autonom\u00eda real.<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"caso-card\">\r\n        <div class=\"caso-tag\">Distribuci\u00f3n \u00b7 Nuevo Le\u00f3n \u00b7 45 colaboradores<\/div>\r\n        <p class=\"caso-quote\">\"La empresa crec\u00eda en ventas a\u00f1o tras a\u00f1o, pero la rentabilidad no mejoraba. El due\u00f1o sab\u00eda que algo no funcionaba pero los n\u00fameros no contaban una historia que tuviera sentido.\"<\/p>\r\n        <div class=\"caso-resultado\">\r\n   \r\n       <div class=\"caso-resultado__label\">Resultado del proceso<\/div>\r\n          <div class=\"caso-resultado__text\">Identificamos 3 \u00e1reas donde el crecimiento en ventas consum\u00eda la rentabilidad sin que nadie lo viera.\r\nSin reducir personal, la rentabilidad mejor\u00f3 18% en el primer semestre de trabajo.<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"caso-card\">\r\n        <div class=\"caso-tag\">Empresa de acero \u00b7 34 a\u00f1os en el mercado \u00b7 35 colaboradores<\/div>\r\n        <p class=\"caso-quote\">\"El fundador falleci\u00f3 y la segunda generaci\u00f3n tuvo que tomar las riendas de golpe. Tres hermanos con visiones distintas, sin estructura para tomar decisiones juntos y con el equipo mirando sin saber a qui\u00e9n seguir.\"<\/p>\r\n    \r\n    <div class=\"caso-resultado\">\r\n          <div class=\"caso-resultado__label\">Resultado del proceso<\/div>\r\n          <div class=\"caso-resultado__text\">Estructura de liderazgo compartido entre los tres hermanos, organigrama claro y protocolo de sucesi\u00f3n para el largo plazo.\r\nLa empresa continu\u00f3 operando sin interrupciones durante la transici\u00f3n.<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section id=\"quienes-somos\" style=\"padding: 60px 0; background-color: #F9FAFB; display: block;\">\r\n  <div style=\"max-width: 1000px; margin: 0 auto; padding: 0 20px; display: block;\">\r\n    \r\n    <div style=\"background: #FFFFFF; border-radius: 20px; border: 1px solid #E5E7EB; overflow: hidden; display: block; box-shadow: 0 10px 30px rgba(0,0,0,0.05);\">\r\n      \r\n      <div style=\"text-align: center; padding-top: 40px; background: #FFFFFF;\">\r\n        <img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/05\/MartinyHernan_mx.png\" alt=\"Mart\u00edn Quir\u00f3s y Hern\u00e1n de la Riva\" style=\"width: 100%; max-width: 500px; height: auto; border-radius: 12px; display: inline-block;\">\r\n      <\/div>\r\n      \r\n      <div style=\"padding: 30px 40px 50px 40px; display: block;\">\r\n        \r\n        <div style=\"text-align: center; margin-bottom: 35px; display: block;\">\r\n          <span style=\"display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #4A4ED6; background: #EEEEFF; padding: 6px 14px; border-radius: 20px; margin-bottom: 15px;\">Qui\u00e9nes somos<\/span>\r\n          <h2 style=\"font-family: 'DM Sans', sans-serif; font-size: 32px; font-weight: 800; color: #111827; margin-bottom: 15px; line-height: 1.2;\">La evoluci\u00f3n de Quir\u00f3s Consultores<\/h2>\r\n          <p style=\"font-family: 'DM Sans', sans-serif; font-size: 16px; color: #4B5563; line-height: 1.6; max-width: 850px; margin: 0 auto;\">Zendera naci\u00f3 de m\u00e1s de cuatro d\u00e9cadas de trabajo junto a due\u00f1os de empresas familiares y pymes que necesitaban ordenar, profesionalizar y tomar decisiones estrat\u00e9gicas sin poner en riesgo lo que construyeron. Hoy operamos en Argentina, M\u00e9xico y Am\u00e9rica Latina con un equipo de m\u00e1s de 30 consultores especializados.<\/p>\r\n        <\/div>\r\n        \r\n        <div style=\"display: block; max-width: 850px; margin: 0 auto;\">\r\n          \r\n          <div style=\"display: flex; gap: 15px; align-items: flex-start; margin-bottom: 20px;\">\r\n            <div style=\"width: 22px; height: 22px; border-radius: 50%; background: #EEEEFF; display: flex; align-items: center; justify-content: center; flex-shrink: 0; margin-top: 3px;\"><svg viewBox=\"0 0 24 24\" style=\"width: 11px; height: 11px; stroke: #4A4ED6; stroke-width: 3; fill: none;\"><path d=\"M20 6L9 17L4 12\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\r\n            <div style=\"font-family: 'DM Sans', sans-serif; font-size: 15px; color: #111827; font-weight: 500; line-height: 1.5;\">No partimos de la teor\u00eda, sino de la experiencia real con m\u00e1s de 700 familias empresarias acompa\u00f1adas.<\/div>\r\n          <\/div>\r\n          \r\n          <div style=\"display: flex; gap: 15px; align-items: flex-start; margin-bottom: 20px;\">\r\n            <div style=\"width: 22px; height: 22px; border-radius: 50%; background: #EEEEFF; display: flex; align-items: center; justify-content: center; flex-shrink: 0; margin-top: 3px;\"><svg viewBox=\"0 0 24 24\" style=\"width: 11px; height: 11px; stroke: #4A4ED6; stroke-width: 3; fill: none;\"><path d=\"M20 6L9 17L4 12\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\r\n            <div style=\"font-family: 'DM Sans', sans-serif; font-size: 15px; color: #111827; font-weight: 500; line-height: 1.5;\">Nos involucramos en la din\u00e1mica de cada empresa desde adentro \u2014 no desde afuera con recomendaciones gen\u00e9ricas.<\/div>\r\n          <\/div>\r\n\r\n          <div style=\"display: flex; gap: 15px; align-items: flex-start; margin-bottom: 20px;\">\r\n            <div style=\"width: 22px; height: 22px; border-radius: 50%; background: #EEEEFF; display: flex; align-items: center; justify-content: center; flex-shrink: 0; margin-top: 3px;\"><svg viewBox=\"0 0 24 24\" style=\"width: 11px; height: 11px; stroke: #4A4ED6; stroke-width: 3; fill: none;\"><path d=\"M20 6L9 17L4 12\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\r\n            <div style=\"font-family: 'DM Sans', sans-serif; font-size: 15px; color: #111827; font-weight: 500; line-height: 1.5;\">Trabajamos con estricta confidencialidad. Lo que se conversa con Zendera no sale de Zendera.<\/div>\r\n          <\/div>\r\n\r\n          <div style=\"display: flex; gap: 15px; align-items: flex-start; margin-bottom: 20px;\">\r\n            <div style=\"width: 22px; height: 22px; border-radius: 50%; background: #EEEEFF; display: flex; align-items: center; justify-content: center; flex-shrink: 0; margin-top: 3px;\"><svg viewBox=\"0 0 24 24\" style=\"width: 11px; height: 11px; stroke: #4A4ED6; stroke-width: 3; fill: none;\"><path d=\"M20 6L9 17L4 12\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\r\n            <div style=\"font-family: 'DM Sans', sans-serif; font-size: 15px; color: #111827; font-weight: 500; line-height: 1.5;\">Acompa\u00f1amos tanto la rentabilidad del negocio como la armon\u00eda de la familia \u2014 porque las dos est\u00e1n ligadas.<\/div>\r\n          <\/div>\r\n          \r\n        <\/div>\r\n        \r\n        <div style=\"text-align: center; margin-top: 40px; display: block;\">\r\n          <a href=\"#formulario-final\" style=\"display: inline-block; font-family: 'DM Sans', sans-serif; font-size: 16px; font-weight: 700; color: #FFFFFF; background: #4A4ED6; padding: 15px 35px; border-radius: 50px; text-decoration: none; transition: 0.3s;\">Agendar diagn\u00f3stico inicial<\/a>\r\n        <\/div>\r\n        \r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"section\" style=\"background:#F9FAFB\">\r\n  <div class=\"container\">\r\n    <div class=\"cta-final\">\r\n      <span class=\"tag\">Es el momento<\/span>\r\n      <h2>El crecimiento requiere estructura y reglas claras.<\/h2>\r\n      <p>Solicite una junta de diagn\u00f3stico con un especialista  de nuestro equipo.<\/p>\r\n    <\/div>\r\n \r\n   <div class=\"bottom-form\" id=\"formulario-final\">\r\n      \r\n      <script>\r\n        hbspt.forms.create({\r\n          region: \"na1\",\r\n          portalId: \"6547601\",\r\n          formId: \"1c0789a2-0871-4f0f-ab4c-30c5b23513b8\",\r\n          css: \"body { font-family: 'DM Sans', sans-serif; } .hs-form-field { margin-bottom: 8px !important; } .hs-input { padding: 8px 12px !important; border: 1.5px solid #E5E7EB !important; border-radius: 8px !important; width: 100% !important; box-sizing: border-box !important; } label { font-size: 12px !important; font-weight: bold !important; color: #1F2937 !important; margin-bottom: 4px !important; display: block !important; } .actions { margin-top: 10px !important; padding: 0 !important; } input[type='submit'] { padding: 14px 28px !important; border-radius: 50px !important; background: #4A4ED6 !important; border: none !important; color: white !important; font-weight: bold !important; font-size: 15px !important; cursor: pointer !important; width: 100% !important; } input[type='submit']:hover { background: #3338B0 !important; }\"\r\n        });\r\n      <\/script>\r\n      \r\n      <p style=\"text-align:center;margin-top:24px;font-size:14px;color:var(--muted)\">\r\n        \u00bfPrefiere atenci\u00f3n directa v\u00eda WhatsApp?\r\n&nbsp;\r\n        <a href=\"https:\/\/wa.me\/5218116103366?text=Hola%20Marissol%2C%20le%20escribo%20desde%20el%20sitio%20de%20Zendera%20para%20empresas%20familiares.%20Mi%20nombre%20es%20%5Bnombre%5D%20y%20me%20gustar%C3%ADa%20platicar%20sobre%20mi%20empresa.%20Quedo%20pendiente%20de%20su%20respuesta.\" target=\"_blank\" style=\"color:#25D366;font-weight:700;text-decoration:none\" rel=\"noopener\">Contactar  \u2192<\/a>\r\n      <\/p>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<footer class=\"footer\">\r\n  <div class=\"container\">\r\n    <img decoding=\"async\" src=\"https:\/\/somoszendera.com\/ar-pymes-2\/wp-content\/uploads\/sites\/11\/2026\/04\/Logo_Zendera_Transicion-01-scaled.png\" alt=\"Zendera\" style=\"height:45px;width:auto;margin:0 auto 14px;filter:brightness(0) invert(1);opacity:0.9\">\r\n    <p style=\"margin-top:8px\">La evoluci\u00f3n de Quir\u00f3s Consultores<\/p>\r\n    <p style=\"margin-top:4px;opacity:0.6\">Argentina \u00b7 M\u00e9xico \u00b7 Am\u00e9rica Latina<\/p>\r\n    <p style=\"margin-top:10px\">+52 1 81 1610 3366 \u00b7 contacto@somoszendera.com<\/p>\r\n  <\/div>\r\n<\/footer>\r\n\r\n<div class=\"sticky-bar\">\r\n  <a href=\"#formulario-final\" class=\"btn btn--primary\">Agendar diagn\u00f3stico inicial<\/a>\r\n<\/div>\r\n\r\n<script>\r\n\/\/ CARRUSEL\r\n(function(){\r\n  const track = document.getElementById('carouselTrack');\r\n  const dotsWrap = document.getElementById('carouselDots');\r\n  if(!track) return;\r\n  const slides = track.querySelectorAll('.carousel-slide');\r\nconst total = slides.length;\r\n  let current = 0;\r\n  let timer;\r\n\/\/ Crear dots\r\n  slides.forEach((_,i) => {\r\n    const d = document.createElement('button');\r\n    d.className = 'carousel-dot' + (i===0?' active':'');\r\n    d.addEventListener('click', () => goTo(i));\r\n    dotsWrap.appendChild(d);\r\n  });\r\nfunction goTo(n) {\r\n    const visible = window.innerWidth <= 600 ? 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