{"id":589,"date":"2026-05-19T17:37:00","date_gmt":"2026-05-19T20:37:00","guid":{"rendered":"https:\/\/somoszendera.com\/libros\/?page_id=589"},"modified":"2026-05-22T17:24:40","modified_gmt":"2026-05-22T20:24:40","slug":"pasar-las-riendas","status":"publish","type":"page","link":"https:\/\/somoszendera.com\/libros\/pasar-las-riendas\/","title":{"rendered":"Libro: Pasar las Riendas"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nPasar las Riendas \u2014 J.M. Quir\u00f3s y Mart\u00edn Quir\u00f3s | Zendera<\/title>\r\n<meta name=\"description\" content=\"Descarg\u00e1 gratis el libro Pasar las Riendas. Una gu\u00eda estrat\u00e9gica para fundadores y sucesores en el proceso de traspaso generacional de la empresa familiar.\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}\r\n:root{\r\n --blue:#4A4ED6;--blue-dk:#3338B0;--blue-lt:#EEEEFF;\r\n --dark:#111827;--mid:#1F2937;--muted:#4B5563;\r\n --light:#F9FAFB;--border:#E5E7EB;--white:#FFFFFF;\r\n --teal:#4A4ED6;--teal-lt:#EEEEFF;\r\n --r:12px;--r-lg:20px;\r\n}\r\nhtml{scroll-behavior:smooth}\r\nbody{font-family:'DM Sans',sans-serif;font-size:16px;color:var(--dark);background:var(--white);line-height:1.65}\r\nh1,h2,h3,h4{font-family:'DM Sans',sans-serif;font-weight:800;line-height:1.15;letter-spacing:-0.02em}\r\na{text-decoration:none;color:inherit}\r\nimg{max-width:100%;display:block}\r\n\r\n.container{max-width:1100px;margin:0 auto;padding:0 24px}\r\n.container--form{max-width:760px;margin:0 auto;padding:0 24px}\r\n.section{padding:72px 0}\r\n.section--gray{background:var(--light)}\r\n.section--dark{background:#0F172A;color:var(--white)}\r\n.tag{display:inline-block;font-size:12px;font-weight:600;letter-spacing:1.5px;text-transform:uppercase;color:var(--white);background:var(--teal);padding:5px 14px;border-radius:20px;margin-bottom:14px}\r\n.btn{display:inline-block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;padding:14px 28px;border-radius:50px;border:none;cursor:pointer;transition:transform 0.15s,box-shadow 0.15s;text-decoration:none}\r\n.btn:hover{transform:translateY(-1px)}\r\n.btn--teal{background:var(--teal);color:var(--white)}\r\n.btn--teal:hover{background:#3338B0;box-shadow:0 6px 20px rgba(74,78,214,0.3)}\r\n.btn--lg{padding:17px 36px;font-size:16px}\r\n\r\n\/* NAV *\/\r\n.nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,0.96);backdrop-filter:blur(8px);border-bottom:1px solid var(--border);padding:14px 0}\r\n.nav__inner{display:flex;align-items:center;justify-content:space-between;min-height:44px}\r\n.nav__logo img{height:56px !important;width:auto;display:block}\r\n.nav__cta{display:flex;align-items:center;gap:12px}\r\n\r\n\/* BADGE CELESTE UNIFICADO *\/\r\n.hero__obsequio {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n background: rgba(74, 78, 214, 0.12) !important;\r\n border: 1px solid rgba(74, 78, 214, 0.35) !important;\r\n border-radius: 20px;\r\n padding: 6px 16px;\r\n font-size: 12px;\r\n font-weight: 700;\r\n color: #FFFFFF !important;\r\n margin-bottom: 14px;\r\n letter-spacing: .5px;\r\n}\r\n.hero__obsequio-dot {\r\n width: 7px;\r\n height: 7px;\r\n background: #8BAAFF !important;\r\n border-radius: 50%;\r\n flex-shrink: 0;\r\n animation: pulse 2s infinite;\r\n}\r\n@keyframes pulse {\r\n 0%, 100% { opacity: 1; transform: scale(1); }\r\n 50% { opacity: .4; transform: scale(1.1); }\r\n}\r\n\r\n\/* HERO *\/\r\n.hero{position:relative;overflow:hidden;background:linear-gradient(155deg,#0A2540 0%,#1a3a6e 45%,#1B3A8C 100%);color:var(--white);padding:64px 0 72px}\r\n.hero::before{content:'';position:absolute;top:-80px;right:-100px;width:500px;height:500px;border-radius:50%;background:rgba(74,78,214,0.06);pointer-events:none}\r\n.hero__grid{display:grid;grid-template-columns:1fr 500px;gap:48px;align-items:center}\r\n.hero__eyebrow{font-size:12px;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,0.6);margin-bottom:8px;font-weight:500}\r\n.hero h1{font-size:clamp(36px,5vw,58px);font-weight:800;line-height:1.0;margin-bottom:12px;color:var(--white);letter-spacing:-0.03em}\r\n.hero__sub{font-size:17px;color:rgba(255,255,255,0.8);font-weight:400;margin-bottom:28px;line-height:1.65}\r\n.hero__tags{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:36px}\r\n.hero__tag{display:inline-block;padding:5px 12px;border:1px solid rgba(255,255,255,0.25);border-radius:20px;font-size:12px;color:rgba(255,255,255,0.8);font-weight:500}\r\n.hero__trust{display:flex;gap:24px;flex-wrap:wrap;padding-top:28px;border-top:1px solid rgba(255,255,255,0.12)}\r\n.hero__trust-item{display:flex;align-items:center;gap:8px;font-size:13px;color:rgba(255,255,255,0.75)}\r\n.hero__trust-item svg{width:16px;height:16px;flex-shrink:0}\r\n.hero__book{display:flex;justify-content:center;align-items:center;position:relative}\r\n.hero__book-img{width:380px;max-width:100%;filter:drop-shadow(-24px 32px 48px rgba(0,0,0,0.55));transform:perspective(900px) rotateY(-10deg) rotateX(2deg);transition:transform .5s ease}\r\n.hero__book-img:hover{transform:perspective(900px) rotateY(-3deg) rotateX(0deg) translateY(-8px)}\r\n.hero__book-glow{position:absolute;width:240px;height:240px;background:radial-gradient(circle,rgba(74,78,214,0.12) 0%,transparent 70%);bottom:-40px;left:50%;transform:translateX(-50%);filter:blur(40px);pointer-events:none}\r\n\r\n\/* STRIP CELESTE INSTITUCIONAL OBLIGATORIO *\/\r\n.strip {\r\n background: var(--blue) !important;\r\n padding: 16px 0;\r\n border-bottom: 1px solid rgba(255,255,255,0.1);\r\n}\r\n.strip__inner {\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 32px;\r\n flex-wrap: wrap;\r\n}\r\n.strip__item {\r\n display: flex;\r\n align-items: center;\r\n gap: 8px;\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.9) !important;\r\n}\r\n.strip__item strong {\r\n color: var(--white) !important;\r\n font-weight: 700;\r\n}\r\n.strip__sep {\r\n width: 1px;\r\n height: 20px;\r\n background: rgba(255,255,255,0.25) !important;\r\n}\r\n\r\n\/* DESCRIPCION *\/\r\n.desc__grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}\r\n.desc__eyebrow{font-size:12px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;color:var(--teal);margin-bottom:12px}\r\n.desc__title{font-size:clamp(26px,3vw,36px);font-weight:800;line-height:1.15;color:var(--dark);margin-bottom:0;letter-spacing:-0.02em}\r\n.desc__body p{font-size:16px;color:var(--muted);line-height:1.8;margin-bottom:16px}\r\n.desc__body p:last-child{margin-bottom:0}\r\n.desc__body strong{color:var(--dark);font-weight:600}\r\n.desc__quote{margin-top:28px;padding:20px 24px;background:var(--blue-lt);border-left:3px solid var(--blue);border-radius:0 var(--r) var(--r) 0}\r\n.desc__quote p{font-size:15px;color:var(--mid);line-height:1.7;font-style:italic;margin:0}\r\n.desc__quote cite{display:block;font-size:12px;color:var(--muted);font-style:normal;font-weight:600;margin-top:8px}\r\n\r\n\/* PARA QUI\u00c9N *\/\r\n.pq__header{text-align:center;margin-bottom:48px}\r\n.pq__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\r\n.pq__card{background:var(--white);border:1.5px solid var(--border);border-radius:var(--r-lg);padding:28px 24px;transition:border-color .2s,transform .2s,box-shadow .2s}\r\n.pq__card:hover{border-color:var(--blue);transform:translateY(-3px);box-shadow:0 8px 24px rgba(74,78,214,0.1)}\r\n.pq__icon{width:40px;height:40px;background:var(--teal-lt);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:14px}\r\n.pq__icon svg{width:20px;height:20px;stroke:var(--teal);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\r\n.pq__card h3{font-size:16px;font-weight:700;color:var(--dark);margin-bottom:8px;letter-spacing:-0.01em}\r\n.pq__card p{font-size:14px;color:var(--muted);line-height:1.65}\r\n\r\n\/* APRENDE *\/\r\n.ap__grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}\r\n.ap__list{list-style:none;display:flex;flex-direction:column;gap:14px;margin-top:32px}\r\n.ap__item{display:flex;gap:12px;align-items:flex-start}\r\n.ap__check{width:22px;height:22px;background:var(--teal);border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\r\n.ap__check svg{width:11px;height:11px;stroke:white;fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}\r\n.ap__item span{font-size:15px;color:var(--dark);line-height:1.6}\r\n.ap__item strong{font-weight:700;color:var(--dark)}\r\n.cap__box{background:var(--light);border:1.5px solid var(--border);border-radius:var(--r-lg);padding:32px;margin-top:0}\r\n.cap__box h3{font-size:18px;font-weight:800;color:var(--dark);margin-bottom:24px;letter-spacing:-0.02em}\r\n.cap__list{list-style:none;display:flex;flex-direction:column;gap:12px}\r\n.cap__item{display:flex;gap:12px;align-items:center;padding:12px 14px;background:var(--white);border:1px solid var(--border);border-radius:var(--r)}\r\n.cap__num{width:32px;height:32px;background:var(--blue);border-radius:8px;display:flex;align-items:center;justify-content:center;font-size:14px;font-weight:800;color:var(--white);flex-shrink:0}\r\n.cap__item span{font-size:14px;color:var(--mid);font-weight:500}\r\n\r\n\/* AUTOR *\/\r\n.autor__grid{display:grid;grid-template-columns:300px 1fr;gap:64px;align-items:start}\r\n.autor__foto-wrap{position:relative}\r\n.autor__foto{width:100%;border-radius:var(--r-lg);display:block}\r\n.autor__badge{position:absolute;bottom:-14px;right:-14px;background:var(--blue);color:var(--white);font-size:11px;font-weight:700;letter-spacing:.05em;padding:10px 16px;border-radius:var(--r);line-height:1.3;text-align:center}\r\n.autor__eyebrow{font-size:12px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;color:rgba(255,255,255,0.55);margin-bottom:10px}\r\n.autor__nombre{font-size:clamp(28px,3.5vw,40px);font-weight:800;color:var(--white);line-height:1.1;margin-bottom:6px;letter-spacing:-0.03em}\r\n.autor__cargo{font-size:14px;color:rgba(255,255,255,0.45);margin-bottom:28px}\r\n.autor__bio p{font-size:15px;color:rgba(255,255,255,0.8);line-height:1.8;margin-bottom:14px}\r\n.autor__bio p:last-child{margin-bottom:0}\r\n.autor__bio strong{color:var(--white);font-weight:600}\r\n.autor__stats{display:flex;gap:32px;margin-top:32px;padding-top:28px;border-top:1px solid rgba(255,255,255,0.12)}\r\n.autor__social{display:flex;gap:16px;margin-bottom:20px;flex-wrap:wrap}\r\n.autor__social-link{display:inline-flex;align-items:center;gap:7px;font-size:13px;color:rgba(255,255,255,0.6);border:1px solid rgba(255,255,255,0.15);border-radius:20px;padding:5px 14px;transition:color .2s,border-color .2s}\r\n.autor__social-link:hover{color:var(--white);border-color:rgba(255,255,255,0.4)}\r\n.stat__num{font-size:34px;font-weight:800;color:#8BAAFF;line-height:1;margin-bottom:4px;letter-spacing:-0.03em}\r\n.stat__label{font-size:12px;color:rgba(255,255,255,0.45);line-height:1.4}\r\n\r\n\/* TESTIMONIOS *\/\r\n.test__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}\r\n.test__card{background:var(--white);border:1.5px solid var(--border);border-radius:var(--r-lg);padding:32px;position:relative}\r\n.test__quote-mark{font-size:72px;line-height:1;color:var(--teal-lt);font-weight:800;position:absolute;top:12px;left:24px}\r\n.test__text{font-size:15px;color:var(--mid);line-height:1.75;font-style:italic;margin-bottom:20px;padding-top:28px}\r\n.test__autor{display:flex;align-items:center;gap:10px}\r\n.test__dot{width:6px;height:6px;background:var(--teal);border-radius:50%;flex-shrink:0}\r\n.test__nombre{font-size:13px;font-weight:700;color:var(--dark)}\r\n.test__cargo{font-size:12px;color:var(--muted)}\r\n\r\n\/* UNIFIED FORM STYLES *\/\r\n.form__izq-title {\r\n font-size: clamp(26px, 3.5vw, 36px);\r\n font-weight: 800;\r\n color: var(--dark);\r\n margin-bottom: 24px;\r\n line-height: 1.2;\r\n letter-spacing: -0.02em;\r\n}\r\n.form__card-unified {\r\n background: var(--white);\r\n border: 1.5px solid var(--border);\r\n border-radius: var(--r-lg);\r\n padding: 36px;\r\n box-shadow: 0 8px 32px rgba(74,78,214,0.06);\r\n width: 100%;\r\n}\r\n.form__privacy {\r\n text-align: center;\r\n font-size: 11px;\r\n color: var(--muted);\r\n margin-top: 16px;\r\n line-height: 1.5;\r\n}\r\n\r\n\/* HUBSPOT OVERRIDE *\/\r\n.hs-form-frame{width:100% !important}\r\n.hs-form .hs-input,\r\n.hs-form input[type=\"text\"],\r\n.hs-form input[type=\"email\"],\r\n.hs-form input[type=\"tel\"],\r\n.hs-form select,\r\n.hs-form textarea{\r\n border:1.5px solid #E5E7EB !important;border-radius:8px !important;padding:10px 13px !important;\r\n font-family:'DM Sans',Arial,sans-serif !important;font-size:14px !important;color:#111827 !important;\r\n background:#FFFFFF !important;width:100% !important;box-sizing:border-box !important\r\n}\r\n.hs-form .hs-input:focus,\r\n.hs-form input:focus,\r\n.hs-form select:focus{border-color:#4A4ED6 !important;outline:none !important;box-shadow:0 0 0 3px rgba(74,78,214,0.1) !important}\r\n.hs-form label{\r\n font-family:'DM Sans',Arial,sans-serif !important;font-size:12px !important;font-weight:700 !important;\r\n color:#1F2937 !important;letter-spacing:0.02em !important;margin-bottom:5px !important;display:block !important\r\n}\r\n.hs-form .hs-button,\r\n.hs-form input[type=\"submit\"]{\r\n background:#4A4ED6 !important;color:#FFFFFF !important;border:none !important;border-radius:50px !important;\r\n padding:14px 28px !important;font-family:'DM Sans',Arial,sans-serif !important;font-size:15px !important;\r\n font-weight:700 !important;width:100% !important;cursor:pointer !important;\r\n transition:background 0.15s !important;margin-top:6px !important\r\n}\r\n.hs-form .hs-button:hover{background:#3338B0 !important}\r\n.hs-form .hs-richtext{display:none !important}\r\n.hs-form .hs-error-msgs label{color:#DC2626 !important;font-size:11px !important;font-weight:400 !important}\r\n.hs-form .hs-form-field{margin-bottom:12px !important}\r\nfieldset.form-columns-2{display:flex !important;gap:10px !important}\r\nfieldset.form-columns-2 .hs-form-field{flex:1 !important;min-width:0 !important}\r\n\r\n\/* FOOTER *\/\r\n.footer{background:#0F172A;padding:40px 24px;text-align:center}\r\n.footer img{height:40px;width:auto;margin:0 auto 12px;filter:brightness(0) invert(1);opacity:0.85;display:block}\r\n.footer p{font-size:13px;color:rgba(255,255,255,0.4);line-height:1.6}\r\n\r\n\/* STICKY BAR *\/\r\n.sticky-bar{position:fixed;bottom:0;left:0;right:0;background:rgba(255,255,255,0.97);backdrop-filter:blur(8px);border-top:1px solid var(--border);padding:12px 24px;display:flex;justify-content:center;z-index:99;transform:translateY(100%);transition:transform .3s}\r\n.sticky-bar.visible{transform:translateY(0)}\r\n@media(min-width:901px){.sticky-bar{display:none}}\r\n\r\n\/* RESPONSIVE CONTROL EXCLUSIVO *\/\r\n@media(max-width:900px){\r\n .hero__grid,.desc__grid,.ap__grid,.autor__grid{grid-template-columns:1fr;gap:40px}\r\n .pq__grid{grid-template-columns:1fr 1fr}\r\n .test__grid{grid-template-columns:1fr}\r\n .hero__book-img{width:220px;transform:none}\r\n .hero__book-img:hover{transform:translateY(-6px)}\r\n .autor__stats{gap:20px}\r\n .nav__cta{display:none !important}\r\n .nav__logo img{height:42px !important}\r\n .mid-cta{display:block}\r\n .hide-mobile{display:none !important}\r\n .section {padding: 48px 0;}\r\n \r\n \/* MEJORA DEL FORM EN MOBILE (ANCHO COMPLETO SIN AIRES SOBRANTES) *\/\r\n .container--form { padding: 0 12px !important; }\r\n .form__card-unified { padding: 24px 16px !important; }\r\n}\r\n@media(max-width:600px){\r\n .pq__grid{grid-template-columns:1fr}\r\n .strip__item:nth-child(n+4){display:none}\r\n .strip__sep:nth-child(n+6){display:none}\r\n .strip__inner{gap:14px}\r\n .strip__item{font-size:12px}\r\n}\r\n\/* MID CTA BUTTON \u2014 solo mobile *\/\r\n.mid-cta{display:none;text-align:center;padding:20px 24px;background:var(--teal-lt);border-top:1px solid rgba(74,78,214,0.12);border-bottom:1px solid rgba(74,78,214,0.12);}\r\n.mid-cta p{font-size:14px;color:var(--mid);margin-bottom:12px}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"nav\">\r\n <div class=\"container\">\r\n <div class=\"nav__inner\">\r\n <div class=\"nav__logo\">\r\n <a href=\"https:\/\/somoszendera.com\" target=\"_blank\" style=\"display: block; border: none; text-decoration: none;\">\r\n <img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/03\/Logo_Zendesa_Transicion-600-ok.png\" alt=\"Zendera\">\r\n <\/a>\r\n <\/div>\r\n <div class=\"nav__cta\">\r\n <a href=\"#descarga\" class=\"btn btn--teal\">Descargar el libro<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/nav>\r\n\r\n<section class=\"hero\">\r\n <div class=\"container\">\r\n <div class=\"hero__grid\">\r\n <div>\r\n <div class=\"hero__obsequio\">\r\n <span class=\"hero__obsequio-dot\"><\/span>\r\n Obsequio digital de Zendera\r\n <\/div>\r\n <p class=\"hero__eyebrow\">Colecci\u00f3n Zendera \u00b7 Editorial Granica<\/p>\r\n <h1>Pasar las<br>Riendas<\/h1>\r\n <p class=\"hero__sub\">C\u00f3mo planificar el relevo generacional en la Empresa Familiar. Herramientas pr\u00e1cticas para que fundadores y sucesores coordinen el traspaso con armon\u00eda y claridad.<\/p>\r\n <div class=\"hero__tags\">\r\n <span class=\"hero__tag\">Empresa familiar<\/span>\r\n <span class=\"hero__tag\">Relevo generacional<\/span>\r\n <span class=\"hero__tag\">Continuidad pyme<\/span>\r\n <span class=\"hero__tag\">Management estrat\u00e9gico<\/span>\r\n <\/div>\r\n <div class=\"hero__trust\">\r\n <div class=\"hero__trust-item\">\r\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20 6L9 17L4 12\"\/><\/svg>\r\n <span>Versi\u00f3n digital \u00b7 El libro f\u00edsico en librer\u00edas<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"hero__book\">\r\n <div class=\"hero__book-glow\"><\/div>\r\n <img decoding=\"async\" class=\"hero__book-img\"\r\n src=\"https:\/\/somoszendera.com\/libros\/wp-content\/uploads\/sites\/8\/2026\/05\/tapa-pasar-las-riendas.png\"\r\n alt=\"Portada Pasar las Riendas \u2014 Jos\u00e9 Mar\u00eda y Mart\u00edn Quir\u00f3s\">\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"strip\">\r\n <div class=\"strip__inner\">\r\n <div class=\"strip__item\"><strong>96<\/strong> p\u00e1ginas<\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\"><strong>Descarga<\/strong> inmediata<\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\"><strong>100%<\/strong> gratuito<\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\">Publicado por <strong>Editorial Temas<\/strong><\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\">Parte de la <strong>Colecci\u00f3n Zendera<\/strong><\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"desc__grid\">\r\n <div>\r\n <p class=\"desc__eyebrow\">Sobre el libro<\/p>\r\n <h2 class=\"desc__title\">\u00bfEl traspaso de mando es una crisis o una oportunidad en tu empresa?<\/h2>\r\n <\/div>\r\n <div class=\"desc__body\">\r\n <p>El momento m\u00e1s cr\u00edtico para toda organizaci\u00f3n de la familia empresaria ocurre cuando llega el tiempo de renovar la conducci\u00f3n estrat\u00e9gica. Este libro aborda con total franqueza ese proceso.<\/p>\r\n <p><strong>Pasar las Riendas<\/strong> acerca las claves metodol\u00f3gicas que Jos\u00e9 Mar\u00eda y Mart\u00edn Quir\u00f3s han pulido en campo para que el fundador aprenda a delegar la direcci\u00f3n general y los sucesores asuman un liderazgo leg\u00edtimo.<\/p>\r\n <p>No es una recopilaci\u00f3n te\u00f3rica. Cada cap\u00edtulo condensa gu\u00edas de acci\u00f3n dise\u00f1adas bajo la experiencia real en consultor\u00eda directa con cientos de directorios en toda la regi\u00f3n.<\/p>\r\n <div class=\"desc__quote\">\r\n <p>\"Un manual imprescindible para que las familiasempresarias logren consolidar su legado organizativo sin resquebrajar el afecto familiar en el intento.\"<\/p>\r\n <cite>Jos\u00e9 Mar\u00eda Quir\u00f3s \u2014 Fundador de Zendera<\/cite>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section section--gray\">\r\n <div class=\"container\">\r\n <div class=\"pq__header\">\r\n <span class=\"tag\">\u00bfEs para m\u00ed?<\/span>\r\n <h2 style=\"font-size:clamp(26px,3vw,36px);color:var(--dark);margin-top:4px\">Este libro es para vos si...<\/h2>\r\n <\/div>\r\n <div class=\"pq__grid\">\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M12 8v4l3 3\"\/><\/svg><\/div>\r\n <h3>Sos fundador planificando<\/h3>\r\n <p>Busc\u00e1s una ruta ordenada para delegar la operaci\u00f3n diaria sin perder la tranquilidad ni comprometer la rentabilidad de la pyme.<\/p>\r\n <\/div>\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"12\" y1=\"1\" x2=\"12\" y2=\"23\"\/><path d=\"M17 5H9.5a3.5 3.5 0 000 7h5a3.5 3.5 0 010 7H6\"\/><\/svg><\/div>\r\n <h3>Sos sucesor en transici\u00f3n<\/h3>\r\n <p>Quer\u00e9s consolidar tu autoridad y proponer cambios operativos sin generar roces con la l\u00ednea tradicional del fundador.<\/p>\r\n <\/div>\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 00-3-3.87M16 3.13a4 4 0 010 7.75\"\/><\/svg><\/div>\r\n <h3>Busc\u00e1s separar roles<\/h3>\r\n <p>Necesit\u00e1s establecer fronteras claras entre los temas del hogar y las decisiones estrictas del directorio de negocios.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"ap__grid\">\r\n <div>\r\n <span class=\"tag\">Contenido del libro<\/span>\r\n <h2 style=\"font-size:clamp(26px,3vw,36px);color:var(--dark);margin-top:4px;margin-bottom:0\">Qu\u00e9 encontr\u00e1s adentro<\/h2>\r\n <ul class=\"ap__list\">\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>Las <strong>etapas de la delegaci\u00f3n<\/strong> del fundador hacia la direcci\u00f3n profesional.<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>C\u00f3mo estructurar un <strong>protocolo familiar de negocios<\/strong> inicial con pautas claras.<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>Estrategias para que la <strong>nueva generaci\u00f3n aporte valor real<\/strong> desde el d\u00eda uno.<\/span>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"cap__box\">\r\n <h3>Los cap\u00edtulos clave<\/h3>\r\n <ul class=\"cap__list\">\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">1<\/div>\r\n <span>El arte de soltar el control<\/span>\r\n <\/li>\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">2<\/div>\r\n <span>Preparar a la organizaci\u00f3n para el cambio<\/span>\r\n <\/li>\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">3<\/div>\r\n <span>Liderazgo leg\u00edtimo en los sucesores<\/span>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section section--dark\">\r\n <div class=\"container\">\r\n <div class=\"autor__grid\">\r\n <div class=\"autor__foto-wrap\">\r\n <img decoding=\"async\" class=\"autor__foto\"\r\n src=\"https:\/\/somoszendera.com\/libros\/wp-content\/uploads\/sites\/8\/2026\/05\/jmqymq-1.png\"\r\n alt=\"Jos\u00e9 Mar\u00eda y Mart\u00edn Quir\u00f3s | Zendera\"\r\n style=\"background: #111827; padding: 20px;\">\r\n <div class=\"autor__badge\">Directores<br>Zendera<\/div>\r\n <\/div>\r\n <div>\r\n <p class=\"autor__eyebrow\">Sobre los autores<\/p>\r\n <h2 class=\"autor__nombre\">J.M. Quir\u00f3s y Mart\u00edn Quir\u00f3s<\/h2>\r\n <p class=\"autor__cargo\">Consultores \u00b7 Sucesi\u00f3n Generacional \u00b7 Especialistas en Empresa Familiar<\/p>\r\n <div class=\"autor__bio\">\r\n <p>Jos\u00e9 Mar\u00eda Quir\u00f3s, referente indiscutido en la profesionalizaci\u00f3n de pymes, y su hijo Mart\u00edn Quir\u00f3s, director estrat\u00e9gico, sintetizan en esta coautor\u00eda el cruce perfecto de miradas generacionales.<\/p>\r\n <p>A trav\u00e9s de la consultora Zendera, han acompa\u00f1ado activamente a m\u00e1s de 700 empresas familiares en procesos de traspaso y consolidaci\u00f3n organizativa en toda Am\u00e9rica Latina.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"mid-cta\">\r\n <p>Descarg\u00e1 el libro \u2014 gratis y sin esperas.<\/p>\r\n <a href=\"#descarga\" class=\"btn btn--teal btn--lg\">Descargar ahora \u2192<\/a>\r\n<\/div>\r\n\r\n<section class=\"section\" id=\"descarga\">\r\n <div class=\"container container--form\" style=\"text-align: center;\">\r\n \r\n <span class=\"tag\" style=\"background: var(--blue) !important; color: var(--white); margin-bottom: 16px;\">Descarga<\/span>\r\n \r\n <h2 class=\"form__izq-title\" style=\"text-align: center; margin-bottom: 8px;\">Complet\u00e1 tus datos y acced\u00e9 al libro<\/h2>\r\n <p style=\"text-align: center; font-size: 16px; color: var(--muted); margin-bottom: 32px;\">Al finalizar el registro recibir\u00e1s el libro en tu correo de inmediato.<\/p>\r\n\r\n <div class=\"form__card-unified\">\r\n <script src=\"https:\/\/js.hsforms.net\/forms\/embed\/6547601.js\" defer><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"7afe28fb-b0bc-44f3-8005-997382620786\" data-portal-id=\"6547601\"><\/div>\r\n \r\n <p class=\"form__privacy\">\ud83d\udd12 Tus datos est\u00e1n protegidos. 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Quir\u00f3s y Mart\u00edn Quir\u00f3s | Zendera Descargar el libro Obsequio digital de Zendera Colecci\u00f3n Zendera […]<\/p>\n","protected":false},"author":2,"featured_media":591,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-589","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/pages\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":23,"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/pages\/589\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/pages\/589\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/media\/591"}],"wp:attachment":[{"href":"https:\/\/somoszendera.com\/libros\/wp-json\/wp\/v2\/media?parent=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}