{"id":560,"date":"2026-05-19T16:03:53","date_gmt":"2026-05-19T19:03:53","guid":{"rendered":"https:\/\/somoszendera.com\/libros\/?page_id=560"},"modified":"2026-05-22T16:41:21","modified_gmt":"2026-05-22T19:41:21","slug":"de-hijos-a-lideres","status":"publish","type":"page","link":"https:\/\/somoszendera.com\/libros\/de-hijos-a-lideres\/","title":{"rendered":"Libro: De Hijos a L\u00edderes"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nDe Hijos a L\u00edderes \u2014 Mart\u00edn Quir\u00f3s | Zendera<\/title>\r\n<meta name=\"description\" content=\"Descarg\u00e1 gratis el libro de Mart\u00edn Quir\u00f3s. C\u00f3mo gestionar nuestro futuro en la empresa familiar \u2014 para fundadores, hijos y familias empresarias de toda Am\u00e9rica Latina.\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}\r\n:root{\r\n --blue:#4A4ED6;--blue-dk:#3338B0;--blue-lt:#EEEEFF;\r\n --dark:#111827;--mid:#1F2937;--muted:#4B5563;\r\n --light:#F9FAFB;--border:#E5E7EB;--white:#FFFFFF;\r\n --teal:#4A4ED6;--teal-lt:#EEEEFF;\r\n --am:#E8C400;--am-dk:#C9A000;--am-lt:#FFFBEA;\r\n --r:12px;--r-lg:20px;\r\n}\r\nhtml{scroll-behavior:smooth}\r\nbody{font-family:'DM Sans',sans-serif;font-size:16px;color:var(--dark);background:var(--white);line-height:1.65}\r\nh1,h2,h3,h4{font-family:'DM Sans',sans-serif;font-weight:800;line-height:1.15;letter-spacing:-0.02em}\r\na{text-decoration:none;color:inherit}\r\nimg{max-width:100%;display:block}\r\n.container{max-width:1100px;margin:0 auto;padding:0 24px}\r\n.container--form{max-width:760px;margin:0 auto;padding:0 24px}\r\n.section{padding:72px 0}\r\n.section--gray{background:var(--light)}\r\n.section--dark{background:#0F172A;color:var(--white)}\r\n.tag{display:inline-block;font-size:12px;font-weight:600;letter-spacing:1.5px;text-transform:uppercase;color:var(--white);background:var(--teal);padding:5px 14px;border-radius:20px;margin-bottom:14px}\r\n.btn{display:inline-block;font-family:'DM Sans',sans-serif;font-size:15px;font-weight:600;padding:14px 28px;border-radius:50px;border:none;cursor:pointer;transition:transform 0.15s,box-shadow 0.15s;text-decoration:none}\r\n.btn:hover{transform:translateY(-1px)}\r\n.btn--teal{background:var(--teal);color:var(--white)}\r\n.btn--teal:hover{background:var(--blue-dk);box-shadow:0 6px 20px rgba(74,78,214,0.3)}\r\n.btn--lg{padding:17px 36px;font-size:16px}\r\n\r\n\/* NAV *\/\r\n.nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,0.96);backdrop-filter:blur(8px);border-bottom:1px solid var(--border);padding:14px 0}\r\n.nav__inner{display:flex;align-items:center;justify-content:space-between;min-height:44px}\r\n.nav__logo img{height:56px !important;width:auto;display:block}\r\n.nav__cta{display:flex;align-items:center;gap:12px}\r\n\r\n\/* BADGE CELESTE UNIFICADO *\/\r\n.hero__obsequio {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n background: rgba(74, 78, 214, 0.12) !important;\r\n border: 1px solid rgba(74, 78, 214, 0.35) !important;\r\n border-radius: 20px;\r\n padding: 6px 16px;\r\n font-size: 12px;\r\n font-weight: 700;\r\n color: #FFFFFF !important;\r\n margin-bottom: 14px;\r\n letter-spacing: .5px;\r\n}\r\n.hero__obsequio-dot {\r\n width: 7px;\r\n height: 7px;\r\n background: #8BAAFF !important;\r\n border-radius: 50%;\r\n flex-shrink: 0;\r\n animation: pulse 2s infinite;\r\n}\r\n@keyframes pulse {\r\n 0%, 100% { opacity: 1; transform: scale(1); }\r\n 50% { opacity: .4; transform: scale(1.1); }\r\n}\r\n\r\n\/* HERO *\/\r\n.hero{position:relative;overflow:hidden;background:linear-gradient(155deg,#0A2540 0%,#1a3a6e 45%,#1B3A8C 100%);color:var(--white);padding:64px 0 72px}\r\n.hero::before{content:'';position:absolute;top:-80px;right:-100px;width:500px;height:500px;border-radius:50%;background:rgba(74,78,214,0.08);pointer-events:none}\r\n.hero__grid{display:grid;grid-template-columns:1fr 500px;gap:48px;align-items:center}\r\n.hero__eyebrow{font-size:12px;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,0.6);margin-bottom:8px;font-weight:500}\r\n.hero h1{font-size:clamp(36px,5vw,58px);font-weight:800;line-height:1.0;margin-bottom:12px;color:var(--white);letter-spacing:-0.03em}\r\n.hero__sub{font-size:17px;color:rgba(255,255,255,0.8);font-weight:400;margin-bottom:28px;line-height:1.65}\r\n.hero__tags{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:36px}\r\n.hero__tag{display:inline-block;padding:5px 12px;border:1px solid rgba(255,255,255,0.25);border-radius:20px;font-size:12px;color:rgba(255,255,255,0.8);font-weight:500}\r\n.hero__trust{display:flex;gap:24px;flex-wrap:wrap;padding-top:28px;border-top:1px solid rgba(255,255,255,0.12)}\r\n.hero__trust-item{display:flex;align-items:center;gap:8px;font-size:13px;color:rgba(255,255,255,0.75)}\r\n.hero__trust-item svg{width:16px;height:16px;flex-shrink:0}\r\n.hero__book{display:flex;justify-content:center;align-items:center;position:relative}\r\n.hero__book-img{width:380px;max-width:100%;filter:drop-shadow(-24px 32px 48px rgba(0,0,0,0.55));transform:perspective(900px) rotateY(-10deg) rotateX(2deg);transition:transform .5s ease}\r\n.hero__book-img:hover{transform:perspective(900px) rotateY(-3deg) rotateX(0deg) translateY(-8px)}\r\n.hero__book-glow{position:absolute;width:240px;height:240px;background:radial-gradient(circle,rgba(74,78,214,0.12) 0%,transparent 70%);bottom:-40px;left:50%;transform:translateX(-50%);filter:blur(40px);pointer-events:none}\r\n\r\n\/* STRIP CELESTE INSTITUCIONAL OBLIGATORIO *\/\r\n.strip {\r\n background: var(--blue) !important;\r\n padding: 16px 0;\r\n border-bottom: 1px solid rgba(255,255,255,0.1);\r\n}\r\n.strip__inner {\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 32px;\r\n flex-wrap: wrap;\r\n}\r\n.strip__item {\r\n display: flex;\r\n align-items: center;\r\n gap: 8px;\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.9);\r\n}\r\n.strip__item strong {\r\n color: var(--white);\r\n font-weight: 700;\r\n}\r\n.strip__sep {\r\n width: 1px;\r\n height: 20px;\r\n background: rgba(255,255,255,0.25);\r\n}\r\n\r\n\/* DESCRIPCION *\/\r\n.desc__grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}\r\n.desc__eyebrow{font-size:12px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;color:var(--teal);margin-bottom:12px}\r\n.desc__title{font-size:clamp(26px,3vw,36px);font-weight:800;line-height:1.15;color:var(--dark);margin-bottom:0;letter-spacing:-0.02em}\r\n.desc__body p{font-size:16px;color:var(--muted);line-height:1.8;margin-bottom:16px}\r\n.desc__body p:last-child{margin-bottom:0}\r\n.desc__body strong{color:var(--dark);font-weight:600}\r\n.desc__quote{margin-top:28px;padding:20px 24px;background:var(--blue-lt);border-left:3px solid var(--blue);border-radius:0 var(--r) var(--r) 0}\r\n.desc__quote p{font-size:15px;color:var(--mid);line-height:1.7;font-style:italic;margin:0}\r\n.desc__quote cite{display:block;font-size:12px;color:var(--muted);font-style:normal;font-weight:600;margin-top:8px}\r\n\r\n\/* PARA QUI\u00c9N *\/\r\n.pq__header{text-align:center;margin-bottom:48px}\r\n.pq__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\r\n.pq__card{background:var(--white);border:1.5px solid var(--border);border-radius:var(--r-lg);padding:28px 24px;transition:border-color .2s,transform .2s,box-shadow .2s}\r\n.pq__card:hover{border-color:var(--blue);transform:translateY(-3px);box-shadow:0 8px 24px rgba(74,78,214,0.1)}\r\n.pq__icon{width:40px;height:40px;background:var(--teal-lt);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:14px}\r\n.pq__icon svg{width:20px;height:20px;stroke:var(--teal);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\r\n.pq__card h3{font-size:16px;font-weight:700;color:var(--dark);margin-bottom:8px}\r\n.pq__card p{font-size:14px;color:var(--muted);line-height:1.65}\r\n\r\n\/* ESCALONES *\/\r\n.esc__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:40px}\r\n.esc__card{background:var(--white);border:1.5px solid var(--border);border-radius:var(--r-lg);padding:24px 20px;position:relative;overflow:hidden;transition:transform .2s,box-shadow .2s}\r\n.esc__card:hover{transform:translateY(-3px);box-shadow:0 8px 24px rgba(74,78,214,0.1)}\r\n.esc__card::before{content:'';position:absolute;top:0;left:0;right:0;height:4px;background:var(--blue)}\r\n.esc__num{font-size:11px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--teal);margin-bottom:8px}\r\n.esc__title{font-size:16px;font-weight:800;color:var(--dark);margin-bottom:8px;letter-spacing:-0.01em}\r\n.esc__desc{font-size:13px;color:var(--muted);line-height:1.6;margin-bottom:12px}\r\n.esc__tag{display:inline-block;font-size:11px;font-weight:600;background:var(--teal-lt);color:var(--blue-dk);padding:3px 10px;border-radius:20px}\r\n\r\n\/* APRENDE *\/\r\n.ap__grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}\r\n.ap__list{list-style:none;display:flex;flex-direction:column;gap:14px;margin-top:32px}\r\n.ap__item{display:flex;gap:12px;align-items:flex-start}\r\n.ap__check{width:22px;height:22px;background:var(--teal);border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\r\n.ap__check svg{width:11px;height:11px;stroke:white;fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}\r\n.ap__item span{font-size:15px;color:var(--dark);line-height:1.6}\r\n.ap__item strong{font-weight:700}\r\n.cap__box{background:var(--light);border:1.5px solid var(--border);border-radius:var(--r-lg);padding:32px}\r\n.cap__box h3{font-size:18px;font-weight:800;color:var(--dark);margin-bottom:24px}\r\n.cap__list{list-style:none;display:flex;flex-direction:column;gap:12px}\r\n.cap__item{display:flex;gap:12px;align-items:center;padding:12px 14px;background:var(--white);border:1px solid var(--border);border-radius:var(--r)}\r\n.cap__num{width:32px;height:32px;background:var(--blue);border-radius:8px;display:flex;align-items:center;justify-content:center;font-size:14px;font-weight:800;color:var(--white);flex-shrink:0}\r\n.cap__item span{font-size:14px;color:var(--mid);font-weight:500}\r\n.baldosa-box{margin-top:20px;padding:20px;background:var(--teal-lt);border-radius:var(--r);border:1px solid rgba(74,78,214,0.15)}\r\n.baldosa-box p{font-size:13px;color:var(--mid);line-height:1.65}\r\n.baldosa-box strong{color:var(--teal);display:block;font-size:13px;font-weight:700;margin-bottom:4px}\r\n\r\n\/* AUTOR *\/\r\n.autor__grid{display:grid;grid-template-columns:300px 1fr;gap:64px;align-items:start}\r\n.autor__foto-wrap{position:relative}\r\n.autor__foto{width:100%;border-radius:var(--r-lg);display:block}\r\n.autor__badge{position:absolute;bottom:-14px;right:-14px;background:var(--blue);color:var(--white);font-size:11px;font-weight:700;padding:10px 16px;border-radius:var(--r);line-height:1.3;text-align:center}\r\n.autor__eyebrow{font-size:12px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;color:rgba(255,255,255,0.55);margin-bottom:10px}\r\n.autor__nombre{font-size:clamp(28px,3.5vw,40px);font-weight:800;color:var(--white);line-height:1.1;margin-bottom:6px;letter-spacing:-0.03em}\r\n.autor__cargo{font-size:14px;color:rgba(255,255,255,0.45);margin-bottom:20px}\r\n.autor__social{display:flex;gap:12px;margin-bottom:24px;flex-wrap:wrap}\r\n.autor__social-link{display:inline-flex;align-items:center;gap:7px;font-size:13px;color:rgba(255,255,255,0.6);border:1px solid rgba(255,255,255,0.15);border-radius:20px;padding:5px 14px;transition:color .2s,border-color .2s}\r\n.autor__social-link:hover{color:var(--white);border-color:rgba(255,255,255,0.4)}\r\n.autor__bio p{font-size:15px;color:rgba(255,255,255,0.8);line-height:1.8;margin-bottom:14px}\r\n.autor__bio p:last-child{margin-bottom:0}\r\n.autor__bio strong{color:var(--white);font-weight:600}\r\n.autor__stats{display:flex;gap:32px;margin-top:32px;padding-top:28px;border-top:1px solid rgba(255,255,255,0.12)}\r\n.stat__num{font-size:34px;font-weight:800;color:#8BAAFF;line-height:1;margin-bottom:4px;letter-spacing:-0.03em}\r\n.stat__label{font-size:12px;color:rgba(255,255,255,0.45);line-height:1.4}\r\n\r\n\/* TESTIMONIOS *\/\r\n.test__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}\r\n.test__card{background:var(--white);border:1.5px solid var(--border);border-radius:var(--r-lg);padding:32px;position:relative}\r\n.test__quote-mark{font-size:72px;line-height:1;color:var(--teal-lt);font-weight:800;position:absolute;top:12px;left:24px}\r\n.test__text{font-size:15px;color:var(--mid);line-height:1.75;font-style:italic;margin-bottom:20px;padding-top:28px}\r\n.test__autor{display:flex;align-items:center;gap:10px}\r\n.test__dot{width:6px;height:6px;background:var(--teal);border-radius:50%;flex-shrink:0}\r\n.test__nombre{font-size:13px;font-weight:700;color:var(--dark)}\r\n.test__cargo{font-size:12px;color:var(--muted)}\r\n\r\n\/* UNIFIED FORM STYLES *\/\r\n.form__izq-title {\r\n font-size: clamp(26px, 3.5vw, 36px);\r\n font-weight: 800;\r\n color: var(--dark);\r\n margin-bottom: 24px;\r\n line-height: 1.2;\r\n letter-spacing: -0.02em;\r\n}\r\n.form__card-unified {\r\n background: var(--white);\r\n border: 1.5px solid var(--border);\r\n border-radius: var(--r-lg);\r\n padding: 36px;\r\n box-shadow: 0 8px 32px rgba(74,78,214,0.06);\r\n width: 100%;\r\n}\r\n.form__privacy {\r\n text-align: center;\r\n font-size: 11px;\r\n color: var(--muted);\r\n margin-top: 16px;\r\n line-height: 1.5;\r\n}\r\n\r\n\/* HUBSPOT OVERRIDE INTERNO *\/\r\n.hs-form-frame{width:100% !important}\r\n.hs-form .hs-input,\r\n.hs-form input[type=\"text\"],\r\n.hs-form input[type=\"email\"],\r\n.hs-form input[type=\"tel\"],\r\n.hs-form select,\r\n.hs-form textarea{border:1.5px solid #E5E7EB !important;border-radius:8px !important;padding:10px 13px !important;font-family:'DM Sans',Arial,sans-serif !important;font-size:14px !important;color:#111827 !important;background:#FFFFFF !important;width:100% !important;box-sizing:border-box !important}\r\n.hs-form .hs-input:focus,\r\n.hs-form input:focus,\r\n.hs-form select:focus{border-color:#4A4ED6 !important;outline:none !important;box-shadow:0 0 0 3px rgba(74,78,214,0.1) !important}\r\n.hs-form label{font-family:'DM Sans',Arial,sans-serif !important;font-size:12px !important;font-weight:700 !important;color:#1F2937 !important;letter-spacing:0.02em !important;margin-bottom:5px !important;display:block !important}\r\n.hs-form .hs-button,\r\n.hs-form input[type=\"submit\"]{background:#4A4ED6 !important;color:#FFFFFF !important;border:none !important;border-radius:50px !important;padding:14px 28px !important;font-family:'DM Sans',Arial,sans-serif !important;font-size:15px !important;font-weight:700 !important;width:100% !important;cursor:pointer !important;transition:background 0.15s !important;margin-top:6px !important}\r\n.hs-form .hs-button:hover{background:#3338B0 !important}\r\n.hs-form .hs-richtext{display:none !important}\r\n.hs-form .hs-error-msgs label{color:#DC2626 !important;font-size:11px !important;font-weight:400 !important}\r\n.hs-form .hs-form-field{margin-bottom:12px !important}\r\nfieldset.form-columns-2{display:flex !important;gap:10px !important}\r\nfieldset.form-columns-2 .hs-form-field{flex:1 !important;min-width:0 !important}\r\n\r\n\/* FOOTER *\/\r\n.footer{background:#0F172A;padding:40px 24px;text-align:center}\r\n.footer img{height:40px;width:auto;margin:0 auto 12px;filter:brightness(0) invert(1);opacity:0.85;display:block}\r\n.footer p{font-size:13px;color:rgba(255,255,255,0.4);line-height:1.6}\r\n\r\n\/* STICKY BAR *\/\r\n.sticky-bar{position:fixed;bottom:0;left:0;right:0;background:rgba(255,255,255,0.97);backdrop-filter:blur(8px);border-top:1px solid var(--border);padding:12px 24px;display:flex;justify-content:center;z-index:99;transform:translateY(100%);transition:transform .3s}\r\n.sticky-bar.visible{transform:translateY(0)}\r\n@media(min-width:901px){.sticky-bar{display:none}}\r\n\r\n\/* MID CTA *\/\r\n.mid-cta{display:none;text-align:center;padding:20px 24px;background:var(--teal-lt);border-top:1px solid rgba(74,78,214,0.12);border-bottom:1px solid rgba(74,78,214,0.12)}\r\n.mid-cta p{font-size:14px;color:var(--mid);margin-bottom:12px}\r\n\r\n\/* RESPONSIVE CONTROL EXCLUSIVO *\/\r\n@media(max-width:900px){\r\n .hero__grid,.desc__grid,.ap__grid,.autor__grid{grid-template-columns:1fr;gap:40px}\r\n .pq__grid,.esc__grid{grid-template-columns:1fr 1fr}\r\n .test__grid{grid-template-columns:1fr}\r\n .hero__book-img{width:220px;transform:none}\r\n .nav__cta{display:none !important}\r\n .nav__logo img{height:42px !important}\r\n .mid-cta{display:block}\r\n .hide-mobile{display:none !important}\r\n .section {padding: 48px 0;}\r\n \r\n \/* MEJORA DEL FORM EN MOBILE (ANCHO COMPLETO SIN AIRES SOBRANTES) *\/\r\n .container--form { padding: 0 12px !important; }\r\n .form__card-unified { padding: 24px 16px !important; }\r\n}\r\n@media(max-width:600px){\r\n .pq__grid,.esc__grid{grid-template-columns:1fr}\r\n .autor__stats{flex-wrap:wrap;gap:20px}\r\n .strip__item:nth-child(n+4){display:none}\r\n .strip__sep:nth-child(n+6){display:none}\r\n .strip__inner{gap:14px}\r\n .strip__item{font-size:12px}\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"nav\">\r\n <div class=\"container\">\r\n <div class=\"nav__inner\">\r\n <div class=\"nav__logo\">\r\n <a href=\"https:\/\/somoszendera.com\" target=\"_blank\" style=\"display: block; border: none; text-decoration: none;\">\r\n <img decoding=\"async\" src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2026\/03\/Logo_Zendesa_Transicion-600-ok.png\" alt=\"Zendera\">\r\n <\/a>\r\n <\/div>\r\n <div class=\"nav__cta\">\r\n <a href=\"#descarga\" class=\"btn btn--teal\">Descargar el libro<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/nav>\r\n\r\n<section class=\"hero\">\r\n <div class=\"container\">\r\n <div class=\"hero__grid\">\r\n <div>\r\n <div class=\"hero__obsequio\">\r\n <span class=\"hero__obsequio-dot\"><\/span>\r\n Obsequio digital de Zendera\r\n <\/div>\r\n <p class=\"hero__eyebrow\">Colecci\u00f3n zendera \u00b7 Editorial Temas<\/p>\r\n <h1>De Hijos<br>a L\u00edderes<\/h1>\r\n <p class=\"hero__sub\">C\u00f3mo gestionar nuestro futuro en la empresa familiar \u2014 para fundadores, hijos y familias que quieren que su empresa trascienda generaciones.<\/p>\r\n <div class=\"hero__tags\">\r\n <span class=\"hero__tag\">Empresa familiar<\/span>\r\n <span class=\"hero__tag\">Sucesi\u00f3n generacional<\/span>\r\n <span class=\"hero__tag\">Nueva generaci\u00f3n<\/span>\r\n <span class=\"hero__tag\">Liderazgo familiar<\/span>\r\n <\/div>\r\n <div class=\"hero__trust\">\r\n <div class=\"hero__trust-item\">\r\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20 6L9 17L4 12\"\/><\/svg>\r\n <span>Versi\u00f3n digital \u00b7 El libro f\u00edsico en librer\u00edas<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"hero__book\">\r\n <div class=\"hero__book-glow\"><\/div>\r\n <img decoding=\"async\" class=\"hero__book-img\"\r\n src=\"https:\/\/somoszendera.com\/libros\/wp-content\/uploads\/sites\/8\/2026\/05\/hijos-a-lideres-tapa.png\"\r\n alt=\"De Hijos a L\u00edderes \u2014 Mart\u00edn Quir\u00f3s\">\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"strip\">\r\n <div class=\"strip__inner\">\r\n <div class=\"strip__item\"><strong>72<\/strong> p\u00e1ginas<\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\"><strong>Descarga<\/strong> inmediata<\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\"><strong>100%<\/strong> gratuito<\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\">Publicado por <strong>Editorial Temas<\/strong><\/div>\r\n <div class=\"strip__sep\"><\/div>\r\n <div class=\"strip__item\">Parte de la <strong>Colecci\u00f3n Visi\u00f3n Pyme<\/strong><\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"desc__grid\">\r\n <div>\r\n <p class=\"desc__eyebrow\">Sobre el libro<\/p>\r\n <h2 class=\"desc__title\">\u00bfLos hijos de tu empresa familiar ya tienen su propio camino?<\/h2>\r\n <\/div>\r\n <div class=\"desc__body\">\r\n <p>Las empresas familiares tienen una particularidad \u00fanica: los hijos van a ser accionistas, lo elijan o no. Y esa realidad no se gestiona sola.<\/p>\r\n <p><strong>De Hijos a L\u00edderes<\/strong> es el libro que Mart\u00edn Quir\u00f3s escribi\u00f3 desde adentro \u2014 como hijo de fundador y como consultor especializado en empresa familiar. Un libro que le habla directamente a los hijos, pero que los fundadores necesitan leer con la misma urgencia.<\/p>\r\n <p>No plantea recetas. Plantea herramientas concretas, probadas en casos reales, para que la siguiente generaci\u00f3n empiece a construir su propio liderazgo \u2014 sin esperar permiso.<\/p>\r\n <div class=\"desc__quote\">\r\n <p>Este libro es para que, los que est\u00e1n mirando a los mayores para que dibujen su camino, dejen de hacerlo. Les propone comenzar a mirarse a s\u00ed mismos y crear su propia historia.<\/p>\r\n <cite>Jos\u00e9 Mar\u00eda Quir\u00f3s \u2014 Fundador de Zendera \u00b7 Pr\u00f3logo del libro<\/cite>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section section--gray\">\r\n <div class=\"container\">\r\n <div class=\"pq__header\">\r\n <span class=\"tag\">\u00bfEs para m\u00ed?<\/span>\r\n <h2 style=\"font-size:clamp(26px,3vw,36px);color:var(--dark);margin-top:4px\">Este libro es para vos si...<\/h2>\r\n <\/div>\r\n <div class=\"pq__grid\">\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 00-3-3.87M16 3.13a4 4 0 010 7.75\"\/><\/svg><\/div>\r\n <h3>Sos hijo en una empresa familiar<\/h3>\r\n <p>Trabaj\u00e1s en la empresa de tus padres \u2014 o podr\u00edas hacerlo \u2014 y no ten\u00e9s claro cu\u00e1l es tu lugar real ni c\u00f3mo construir tu propio camino adentro.<\/p>\r\n <\/div>\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 9l9-7 9 7v11a2 2 0 01-2 2H5a2 2 0 01-2-2z\"\/><polyline points=\"9 22 9 12 15 12 15 22\"\/><\/svg><\/div>\r\n <h3>Sos fundador que quiere soltar<\/h3>\r\n <p>Construiste la empresa con mucho esfuerzo y quer\u00e9s que trascienda, pero no sab\u00e9s c\u00f3mo preparar a tus hijos para que puedan liderar sin repetir tu recorrido.<\/p>\r\n <\/div>\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M9.09 9a3 3 0 015.83 1c0 2-3 3-3 3M12 17h.01\"\/><\/svg><\/div>\r\n <h3>No sab\u00e9s en qu\u00e9 escal\u00f3n est\u00e1s<\/h3>\r\n <p>Form\u00e1s parte de la empresa familiar pero no ten\u00e9s claro cu\u00e1l es tu rol, hasta d\u00f3nde quer\u00e9s llegar y qu\u00e9 ten\u00e9s que hacer para lograrlo.<\/p>\r\n <\/div>\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div>\r\n <h3>Sent\u00eds que no te dan espacio<\/h3>\r\n <p>Quer\u00e9s crecer dentro de la empresa pero los fundadores no te dan autonom\u00eda real. Necesit\u00e1s una estrategia para construirla vos mismo.<\/p>\r\n <\/div>\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\/><\/svg><\/div>\r\n <h3>Quer\u00e9s ser accionista inteligente<\/h3>\r\n <p>No quer\u00e9s trabajar en la empresa pero vas a heredar una parte. Necesit\u00e1s entender tu rol como futuro accionista y c\u00f3mo ejercerlo bien.<\/p>\r\n <\/div>\r\n <div class=\"pq__card\">\r\n <div class=\"pq__icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><line x1=\"19\" y1=\"8\" x2=\"19\" y2=\"14\"\/><line x1=\"22\" y1=\"11\" x2=\"16\" y2=\"11\"\/><\/svg><\/div>\r\n <h3>Hay tensi\u00f3n entre generaciones<\/h3>\r\n <p>La relaci\u00f3n entre padres e hijos dentro de la empresa genera conflictos que afectan tanto al negocio como a la familia. Este libro abre la conversaci\u00f3n.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"mid-cta\">\r\n <p>\u00bfTe reconociste? El libro tiene las herramientas que necesit\u00e1s.<\/p>\r\n <a href=\"#descarga\" class=\"btn btn--teal btn--lg\">Quiero mi libro gratis \u2192<\/a>\r\n<\/div>\r\n\r\n<section class=\"section\">\r\n <div class=\"container\">\r\n <div style=\"text-align:center;margin-bottom:0\">\r\n <span class=\"tag\">El mapa del libro<\/span>\r\n <h2 style=\"font-size:clamp(26px,3vw,36px);color:var(--dark);margin-top:4px;margin-bottom:12px\">Los 4 escalones del hijo en la empresa familiar<\/h2>\r\n <p style=\"font-size:16px;color:var(--muted);max-width:600px;margin:0 auto\">Uno de los conceptos centrales del libro: cada hijo puede elegir en qu\u00e9 escal\u00f3n estar \u2014 y esa elecci\u00f3n define su rol, sus responsabilidades y su camino.<\/p>\r\n <\/div>\r\n <div class=\"esc__grid\">\r\n <div class=\"esc__card\">\r\n <div class=\"esc__num\">Escal\u00f3n 1<\/div>\r\n <div class=\"esc__title\">Futuro accionista<\/div>\r\n <p class=\"esc__desc\">No trabaja en la empresa pero va a ser accionista. Su responsabilidad es aprender a analizar los indicadores del negocio y respaldar las buenas decisiones.<\/p>\r\n <span class=\"esc__tag\">Desde afuera<\/span>\r\n <\/div>\r\n <div class=\"esc__card\">\r\n <div class=\"esc__num\">Escal\u00f3n 2<\/div>\r\n <div class=\"esc__title\">El colaborador<\/div>\r\n <p class=\"esc__desc\">Trabaja en la empresa con una funci\u00f3n acotada. Su responsabilidad es cumplir objetivos y no ser t\u00f3xico para la organizaci\u00f3n.<\/p>\r\n <span class=\"esc__tag\">Ingreso exploratorio<\/span>\r\n <\/div>\r\n <div class=\"esc__card\">\r\n <div class=\"esc__num\">Escal\u00f3n 3<\/div>\r\n <div class=\"esc__title\">Desarrollador<\/div>\r\n <p class=\"esc__desc\">Se desarrolla profesionalmente dentro de la empresa, toma su primera \"baldosa\" y empieza a construir autonom\u00eda y resultados propios.<\/p>\r\n <span class=\"esc__tag\">La baldosa<\/span>\r\n <\/div>\r\n <div class=\"esc__card\">\r\n <div class=\"esc__num\">Escal\u00f3n 4<\/div>\r\n <div class=\"esc__title\">Futuro l\u00edder<\/div>\r\n <p class=\"esc__desc\">Tiene ambici\u00f3n de liderazgo. Codirige la empresa, vela por todos los accionistas y construye un liderazgo propio \u2014 que no se hereda, se construye.<\/p>\r\n <span class=\"esc__tag\">Liderazgo propio<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section section--gray\">\r\n <div class=\"container\">\r\n <div class=\"ap__grid\">\r\n <div>\r\n <span class=\"tag\">Contenido del libro<\/span>\r\n <h2 style=\"font-size:clamp(26px,3vw,36px);color:var(--dark);margin-top:4px;margin-bottom:0\">Qu\u00e9 encontr\u00e1s adentro<\/h2>\r\n <ul class=\"ap__list\">\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span><strong>El techo de los padres es el piso de los hijos<\/strong> \u2014 por qu\u00e9 cada generaci\u00f3n parte desde otro lugar<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>C\u00f3mo <strong>elegir tu propio camino<\/strong> dentro o fuera de la empresa familiar sin culpas<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>La herramienta de la <strong>\"baldosa\"<\/strong>: c\u00f3mo ganar autonom\u00eda real de a poco, sin poner en riesgo el negocio<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>C\u00f3mo <strong>negociar espacio con el fundador<\/strong> \u2014 incluso cuando no te lo quiere dar<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>Qu\u00e9 significa <strong>motivarse en la empresa familiar<\/strong> \u2014 y por qu\u00e9 la motivaci\u00f3n no viene del fundador<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span>El <strong>\"juego del Pacman\"<\/strong>: c\u00f3mo los hijos pueden ir ganando territorio sin conflicto<\/span>\r\n <\/li>\r\n <li class=\"ap__item\">\r\n <div class=\"ap__check\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div>\r\n <span><strong>En qu\u00e9 etapa est\u00e1s<\/strong> hoy \u2014 y qu\u00e9 hacer seg\u00fan tu situaci\u00f3n concreta<\/span>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"cap__box\">\r\n <h3>Los 5 cap\u00edtulos<\/h3>\r\n <ul class=\"cap__list\">\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">1<\/div>\r\n <span>El camino de los hijos \u2014 los 4 escalones<\/span>\r\n <\/li>\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">2<\/div>\r\n <span>Generemos baldosas \u2014 construir autonom\u00eda<\/span>\r\n <\/li>\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">3<\/div>\r\n <span>En busca de la motivaci\u00f3n propia<\/span>\r\n <\/li>\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">4<\/div>\r\n <span>El juego del Pacman \u2014 ganar territorio<\/span>\r\n <\/li>\r\n <li class=\"cap__item\">\r\n <div class=\"cap__num\">5<\/div>\r\n <span>\u00bfY vos, en qu\u00e9 etapa est\u00e1s?<\/span>\r\n <\/li>\r\n <\/ul>\r\n <div class=\"baldosa-box\">\r\n <p><strong>\u00bfQu\u00e9 es una \"baldosa\"?<\/strong>Un espacio acotado dentro de la empresa donde el hijo puede decidir y actuar con total autonom\u00eda. Sin poner en riesgo el negocio. Sin pedir permiso para todo. La herramienta m\u00e1s pr\u00e1ctica del libro.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section section--dark\">\r\n <div class=\"container\">\r\n <div class=\"autor__grid\">\r\n <div class=\"autor__foto-wrap\">\r\n <img decoding=\"async\" class=\"autor__foto\"\r\n src=\"https:\/\/somoszendera.com\/wp-content\/uploads\/2025\/02\/Martin-Quiros.png\"\r\n alt=\"Mart\u00edn Quir\u00f3s \u2014 Socio Director Zendera\">\r\n <div class=\"autor__badge\">Socio Director<br>Zendera<\/div>\r\n <\/div>\r\n <div>\r\n <p class=\"autor__eyebrow\">Sobre el autor<\/p>\r\n <h2 class=\"autor__nombre\">Mart\u00edn Quir\u00f3s<\/h2>\r\n <p class=\"autor__cargo\">Consultora \u00b7 Conferencista \u00b7 Autor \u00b7 Segunda generaci\u00f3n Zendera<\/p>\r\n <div class=\"autor__social\">\r\n <a href=\"https:\/\/www.instagram.com\/soymartinquiros\" target=\"_blank\" class=\"autor__social-link\" rel=\"noopener\">\r\n <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><circle cx=\"17.5\" cy=\"6.5\" r=\".5\" fill=\"currentColor\"\/><\/svg>\r\n @soymartinquiros\r\n <\/a>\r\n <a href=\"https:\/\/www.linkedin.com\/in\/martinquiros\/\" target=\"_blank\" class=\"autor__social-link\" rel=\"noopener\">\r\n <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M16 8a6 6 0 016 6v7h-4v-7a2 2 0 00-2-2 2 2 0 00-2 2v7h-4v-7a6 6 0 016-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg>\r\n martinquiros\r\n <\/a>\r\n <\/div>\r\n <div class=\"autor__bio\">\r\n <p>Consultor, conferencista y autor, es un referente en el \u00e1mbito de las empresas familiares en Am\u00e9rica Latina.<\/p>\r\n <p>Es segunda generaci\u00f3n al frente de Zendera, la evoluci\u00f3n de Quir\u00f3s Consultores, un estudio con <strong>m\u00e1s de 40 a\u00f1os de trayectoria<\/strong> fundado por su padre Jos\u00e9 Mar\u00eda Quir\u00f3s, con operaciones en Argentina, Costa Rica y M\u00e9xico.<\/p>\r\n <p>A lo largo de sus <strong>15 a\u00f1os de carrera como conferencista<\/strong>, Mart\u00edn ha capacitado a m\u00e1s de 15.000 due\u00f1os de empresas en toda Am\u00e9rica Latina. Es coautor del libro <em>Pasar la Posta<\/em> junto a su padre, y autor de <em>De Hijos a L\u00edderes<\/em>. En M\u00e9xico, es columnista del diario Vanguardia y colabora con El Financiero.<\/p>\r\n <\/div>\r\n <div class=\"autor__stats\">\r\n <div>\r\n <div class=\"stat__num\">15+<\/div>\r\n <div class=\"stat__label\">a\u00f1os como<br>conferencista<\/div>\r\n <\/div>\r\n <div>\r\n <div class=\"stat__num\">15.000+<\/div>\r\n <div class=\"stat__label\">empresarios<br>capacitados<\/div>\r\n <\/div>\r\n <div>\r\n <div class=\"stat__num\">700+<\/div>\r\n <div class=\"stat__label\">empresas en<br>Zendera<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"mid-cta\">\r\n <p>Descarg\u00e1 el libro de Mart\u00edn Quir\u00f3s \u2014 gratis y sin esperas.<\/p>\r\n <a href=\"#descarga\" class=\"btn btn--teal btn--lg\">Descargar ahora \u2192<\/a>\r\n<\/div>\r\n\r\n<section class=\"section section--gray\">\r\n <div class=\"container\">\r\n <div style=\"text-align:center;margin-bottom:48px\">\r\n <span class=\"tag\">Testimonios<\/span>\r\n <h2 style=\"font-size:clamp(26px,3vw,36px);color:var(--dark);margin-top:4px\">Lo que dicen quienes lo leyeron<\/h2>\r\n <\/div>\r\n <div class=\"test__grid\">\r\n <div class=\"test__card\">\r\n <div class=\"test__quote-mark\">\"<\/div>\r\n <p class=\"test__text\">Mart\u00edn me sac\u00f3 el peso de ver como villanos a los mayores y como v\u00edctimas a los descendientes, porque me mostr\u00f3 un camino de empoderamiento en los j\u00f3venes que no depende de lo abiertos que seamos, sino del empe\u00f1o de adue\u00f1arse ellos si nosotros no le damos el espacio.<\/p>\r\n <div class=\"test__autor\">\r\n <div class=\"test__dot\"><\/div>\r\n <div>\r\n <div class=\"test__nombre\">Jos\u00e9 Mar\u00eda Quir\u00f3s<\/div>\r\n <div class=\"test__cargo\">Fundador de Zendera \u00b7 Pr\u00f3logo del libro<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"test__card\">\r\n <div class=\"test__quote-mark\">\"<\/div>\r\n <p class=\"test__text\">Este libro propone comenzar a mirarse a s\u00ed mismos y crear su propia historia. Les da m\u00e9todos simples y probados en casos concretos, los impulsa a ser protag\u00f3nicos y no deja espacio para bajar los brazos y resignarse.<\/p>\r\n <div class=\"test__autor\">\r\n <div class=\"test__dot\"><\/div>\r\n <div>\r\n <div class=\"test__nombre\">Jos\u00e9 Mar\u00eda Quir\u00f3s<\/div>\r\n <div class=\"test__cargo\">Testimonio del pr\u00f3logo \u2014 De Hijos a L\u00edderes<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section\" id=\"descarga\">\r\n <div class=\"container container--form\" style=\"text-align: center;\">\r\n \r\n <span class=\"tag\" style=\"background: var(--blue) !important; color: var(--white); margin-bottom: 16px;\">Descarga<\/span>\r\n \r\n <h2 class=\"form__izq-title\" style=\"text-align: center; margin-bottom: 8px;\">Complet\u00e1 tus datos y acced\u00e9 al libro<\/h2>\r\n <p style=\"text-align: center; font-size: 16px; color: var(--muted); margin-bottom: 32px;\">Al finalizar el registro recibir\u00e1s el libro en tu correo de inmediato.<\/p>\r\n\r\n <div class=\"form__card-unified\" style=\"text-align: left;\">\r\n <script src=\"https:\/\/js.hsforms.net\/forms\/embed\/6547601.js\" defer><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"f1a71a78-65da-4361-91ae-5ce8694e3783\" data-portal-id=\"6547601\"><\/div>\r\n \r\n <p class=\"form__privacy\">\ud83d\udd12 Tus datos est\u00e1n protegidos. 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